南极人微Mall品牌策略 15/10/22
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BUSINESS | M ARKETING | C REATIVE
PRESENTATION B Y O SENS
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We J ust d o o nly o ne t hing ： CreaDve+Technology PETER HE
BY OSENS ?文
?用?文案解决营销问题，
?而不是?文物 明 每?一句话， 都让你听得很明?白
WE ARE OSENS
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ALL I S C HANGE
In the era of change, everything around us is
changing, the small house into the street to
become bustling many-storied buildings, We often talk about change, but is it really important? When
all is changing, we need to make a change.
THE HISTORY
PHOTO & M EMORY
当年，我在牯岭路上乘凉
当年，这?里是红旗电影院
当年，这?里还有?人?行天桥
可是，提当年有意义吗？
?一切都在变
市场营销，切忌刻?舟求剑。
WHEN WE WERE YOUNG
那些年，我和我的家?人曾在新世界买到过的品牌
华生牌电风扇 红灯牌收音机 索尼直角平面
港台歌手 还珠格格南极?人保暖内?衣
A DISAPEARED BRAND If you can not develop, then it will disappear.This
is a story about a disapeared brand.
2004 J UNE
?香港天后容祖?儿作为36度伴新任品
牌代?言?人来到了上海安亭别墅酒店,
参加2004年36度伴时尚内?衣节 ?香港英皇娱乐
“36度伴是国内?首个把时尚理念和
?长远?人性幕怀结合得如此完美的
保暖内?衣，英皇很乐意旗下艺?人
和这样优秀的品牌合作 OSCAR
2004 J UNE Joey Yung participated in the 2004 36 degree with fashion
underwear Festival
Hongkong Emperor 36 degrees with the country's first fashion concept. Hongkong
Emperor Entertainment
emjoy to cooperate with
them.
OSCAR
LET’S TALK ABOUT BRA How much do you know about bra? Is it a mystery to you? In fact, no one cares about the details.
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IMAGE & FACT
当年的?一家?人
?十岁的，三?十岁的，五?十岁的
现在分别变成了
三?十岁，五?十岁，和七?十岁
IS C HANGING
ABOUT O UR C ONSUMER
Time is changing them. They are getting old. They accept different times culture
Facts are better than everything. Discover
it is important.
OUR CONSUMER They are special, they have their own personality.Don't try to change them, but to adapt
them. 邓紫棋
20-35岁邓丽君
35-50岁
邓?小平
50-60岁
也不能指望他， 和你?一起摸着?石头过河。
OUR CONSUMER 如果你再跟他们讲，南极?人更懂中国?人 他会反问你：你谁啊？
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≠
IMAGE & FACT
PLAY A G AME N OW?
时代在变，品牌的理念也在变 传统的品牌，都在这些书?里。
如果你需要，我可以帮你去上海书城或者当当??网上买。
Facts are better than everything. Discover
it is important.
DO YOU KNOW？
你认识这些知名品牌的logo吗？
百度苹果微信新浪微博
DO YOU KNOW？
DO YOU KNOW？