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Academic English复习,好好背哈

Academic English复习,好好背哈
Academic English复习,好好背哈

Academic English

Unit1:Studying Business

New words and expressions

Adversity 逆境;不幸Capitalistic 资本主义的

Compelling 令人信服的array 大群;大堆;大量stockholder 股东work force 劳动力

prospective 可能的,潜在的underestimate 低估

dedication 奉献;热忱perseverance 坚忍;坚持不懈mailable 可邮寄的cooperative 合作完成的

on-demand 按要求的billionaire 亿万富翁undercapitalization 资本不足convertible 敞篷汽车

sander 打磨机vendor 卖家

Hispanic 讲西班牙语的stockbroker 股票经纪人personality 名人(尤指艺人或运动员)

facet (问题,情况,性格等的)一个方面

free enterprise 自由企业制度American Express 美国运通公司

Red Cross 红十字会Save the Children 救助儿童会business plan 经营规划;创业计划mutual fund 共同基金

business landscape 商业格局close substitute 功能接近的替代品competitive advantage 竞争优势competitive dynamics 竞争的态势entrepreneur 企业家pricing 定价

price sensitive/insensitive 对价格(不)敏感的

price targeting 区别定价策略sales force 销售队伍

social networking site(SNS)社交网站

target audience 目标受众

complete the sentences

1.The bank,s credit rating has been downgraded because of concerns about

undercapitalization.(资本不足)

2.Fees and expense are an important consideration inselecting a mutual fund

because these charges lower your returns.

3.If you seek financing through a bank or an investor,you,d better come up with a

compelling business plan.

4.The bank charges a fixed rate for each transaction.(交易)

5.This is why no research study,no matter how far back it extends,will ever fully

prescribe an accurate road map for business of the future。

6.Intelligent on-demand products provide simpler,faster,and cheaper solutions for

customers to lower cost.

7.He has been charged with tax fraud.(欺骗,诈骗)

8.Women now represent almost 50% of the work force.

9.When it comes to purchasing a new lap-top,customers service matters.

Unit2:Marketing

New words and expressions

marketer 营销人员 commonality 共同特征;共性 manipulation 操纵;控制 charged 引起强烈感情的; maximize 使……最大化 entice 诱使;诱惑

nutritious 有营养的 sociological 社会学的;社会的 scent 气味;香味 tangible 可触知的;明确的 boutique 精品店(尤指精品服装店)lifeblood 命脉;生命线

capitalism 资本主义 profitability 盈利;利润

discount store 折扣商店 public relations 公共关系

1 the act of sales

2 manage customer relationships

3 business philosophy

4 satisfy consumer requirements

5 manipulate the tools of marketing

6 entice consumers to buy products

7 effective marketing

8 ideal target market

9 promote products 10 利益最大化 11 产品包装 12 产品设计与生产 13 知名品牌 14 消费产品 15 独家经销 16 事件营销 17 减少生产成本

complete the sentences

销售行为 客户关系管理 经营理念

满足消费者需求

操纵营销工具

诱导消费者购买产品 有效营销 理想的目标市场 促销产品 maximize interest the packaging of the product the design and manufacturing of the product an established brand consume a product exclusive distribution event marketing cut the cost of manufacturing 3 There is no doubt that in today’s business environment, it is becoming increasingly difficult to manage customer relationshipsprofitably. 1 While it is possible that one promotional method may be used, it is likely that two, three, or four methods will be used in a promotion mix, depending on the type of product and _____________ involved.

2 sales promotionis the use of activities or materials in order to increase the sales of a product or service. target market 4 Marketers often leverage(借贷收购) the positive equity of an existing offering by launching a new product using the established brand name. 5 Exclusive distributionis a situation in which only certain dealers are authorized to sell a specific product within a particular territory.

6 The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product is calledevent marketing.

Definitions of marketing

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

市场营销是一种组织职能,也是一套流程,用于为客户创造、传播和交付价值及管理客户关系,并惠及组织及其利益相关者。

Marketing refers to the core business philosophy that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.

市场营销是一种核心经营理念,它指引识别并满足个人和组织需求的流程,通过交换为所有参与方创造卓越价值。

Marketing is the management process for identifying, anticipating and satisfying consumer requirements profitably.

市场营销是识别、预估和满足消费者需求,并为企业带来利润的管理流程。

In summary, marketing is: a) discovering and giving consumers what they want and need, and b) doing this at a profit.

总之,市场营销是:a) 发现并满足消费者的愿望和需求;b) 并在这个过程中盈利。

4ps:productprice place promotion

5ps:productprice place promotion people

Unit5:E-Business

New words and expressions

wholesaler 批发商supplier 供应商

bid 喊价;出价individualized 有个性的

formidable 了不起的shakeout 重大变革;重组optimism 乐观主义analyst 分析家

broadband 宽带allocate 分配

project 预测;推断cost-effective 低成本高利润的originate 起源于;来自demographic 人口统计的;人口结构的societal 社会的

business-to-business(B2B)企业对企业的电子商务

business-to-customers(B2C)企业对消费者的电子商务

carrying cost 置存成本(也称“维持成本”)General Motors 通用汽车公司eBay 易贝网Ford 福特汽车公司

e-business models 电子商务模式reduce expenses 减少开销corporate clients 企业客户unsold inventory 未售的存货wholesalers and retailers 批发商和零售商comparison shopping比较购物buying preferences 购物偏好individualized service个性化服务generate sales revenues创造销售收入information database信息数据库facilitate sales transactions简化交易程序

fairly priced, high-quality computer products 标价合理、高品质的电脑产品large quantities of raw materials 大量的原材料

increase the volume of purchases 增加购买量

build long-term relationships with the customers 与消费者建立长期的关系broadband access to the Internet 因特网宽带连接

corporate client 公司客户distribution channel 分销渠道

e-business model 电子商务模式e-commerce infrastructure 电子商务基础设施enhance reputation 提高声誉honor system 诚信制度complete the sentences

Unit 7:Brands and Branding

New words and expressions

generic 一般的;通用的 branding 品牌建设

attribute (产品)属性 constitute 成分

non-profit 非营利组织 go awry 出岔子;出错 retro (时装和设计)复旧的;重新流行的 grainy 有颗粒的,有纹理的 drive-through 免下车的 kiosk 售货亭

thoroughfare 大道;通路 unanimously 全体一致地

人力资源

增长机会 conduct business

growth opportunity

Human resources

Individualized service

buying preferences

generate sales revenue 不情愿 销售链

aggregate 合计;集合体cement 将…结合在一起;加强;巩固conversely 相反地incongruent 不一致地;不协调地brand experience 品牌体验consumer bank 零售银行

direct mail 邮递广告brand loyalty 品牌忠诚度

brand equity 品牌资产brand value 品牌价值differentiation 差异;差异化luxury brand 奢侈品牌

niche 缝隙市场sub-brand 子品牌

temp service 临时雇员中介touch point 客户接触点translation:

1.电邮广告比邮递广告便宜,因为不用花钱买邮票和信封,也不用印刷。

Advertising through e-mails are cheaper than through direct mails because there are no costs on such things as stamps,envelopes,or printing.

2.这个品牌的产品广告与实务不一致。

There is an inconsistency between the advertising and the product.

3.更多的高质量客户接触点会让客户在出手购买前更容易想到你。

More high-quality touch points with your customers will make you stand a better chance of beinglo on top of consumer,s minds when they are about to make the purchase.

4.购买非品牌的产品的主要原因是省钱。

Saving money is the primary reason for buying generic products.

Unit 9:Personal Finances

New words and expressions

trade away 交换begrudge 吝惜;舍不得给lesser 更小的;次要的paycheck 薪水

nutrition 营养nebulous 朦胧的;含糊的miscellaneous 混杂的;各种各样stoic 淡泊的

subsist 活下去;维持生活shack 简陋木屋

refrain 一再重复的话preceding 在前的;在先的bust (使)破产plastic 信用卡

muddy 搅浑水prey on sb. 试图欺骗(伤害)resultant 作为结果的bells and whistles 点缀品

pitch 推销话语impulsive 冲动的spontaneity 自发性;自然replenish 重新装满;补充template 模板saddle sb. withsth. 使负担;强加fastidiously 挑剔地;讲究地onslaught 大批(人或物)multitude 许多(人或物)Bureau of Labor Statistics劳工统计局post-tax income 税后收入Mind the gap 小心(站台)间隙core value 核心价值insurance settlement 保险理赔coupo codes 优惠码choice paralysis 选择麻痹

down payment 首付equity investor 权益投资者impulsive buy 冲动购物

1 No one could him the money when he asks for help —he’s such a nice guy.

2 This coat was half —price a real.

3 Don’t be so —think before you act.

4 Average of the working class have risen by 4.5% over the past year.

5 Students on a tighter may learn to forego these luxuries in order to pay lower rent.

6 Usually we ask for a deposit of £165 followed by twelve monthly of £60.

7 Whilst the cost of the accommodation has been more expensive, this has been

offset by in travel expenses.

8 She ran up a huge phone talking to her boyfriend for hours.

translation :

I ,ll be the last person to tell you that you should just cut all of that non-essential spending and live a stoic existence ,subsisting on grass and living in a shack with only a deck of cards for entertainment.

我不会告诉你,你应该削减所有不必要的开支,过清心寡欲的生活,食草为生,搭棚而居,唯一的娱乐是一副纸牌。

Instead, it simply means stepping back and looking at your core values for a moment before you bust out the plastic.

相反的是,在刷爆你的信用卡之前,它仅仅意味着后退一步并看着你的核心价值观一会儿。

begrudge bargain impulsive incomes budget payment savings bill

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