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2016职称英语卫生类考试补全短文精选习题

2016职称英语卫生类考试补全短文精选习题
2016职称英语卫生类考试补全短文精选习题

2016职称英语卫生类考试补全短文精选习题One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968. (1) Benetton followed four marketing principles in order to achieve their success.

The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality. (2) He created clothes to match people's wants: the style is casual; the colors and patterns are bold; and the quality is excellent.

The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes. (3)

The Information Link means making sure the company responds quickly to people's demands. (4) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.

A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales. (5)

The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.

A The founder of Benetton began by asking people what they wanted

B There used to be a good reason for this

C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.

D Today, there are Benetton shops in major cities all over the world.

E This means that customers can go into any Benetton store in the world and be sure of what they are buying.

F In other words, Benetton's clothes are made to order.

参考答案:1. D 2. A 3. F 4. C 5. E

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2016年职称英语考试综合B试题真题【完整版】

2016年职称英语考试综合B试题真题【完整版】

2016年职称英语综合B真题 第一部分:词汇选项(第1~15题,每题1分,共15分) 下面每个句子中均有1个词或短语画有底横线,请为每处画线部分确定1个意义最为接近的选项。 1. All houses within 100 meters of the seas are (at risk) of flooding. A. out of control B. between equals C. in particular D. in danger 2. The idea was quite (brillian)t. A. positive B. clever C. key D. original 3. Stock market price (tumbled) after rumor of a rise in interest rate. A. regulated B. fell

winter, but the central plains remain extremely cold. A. warm B. severe C. hard D.dry 8.You'll have to (sprint) if you want to catch the train. A. jump B. escape C. prepare D. run 9. The course gives you basic (instruction) in car maintenance. A. idea B. term C. coaching D. aspect 10. The new (garment) fits her perfectly. A. haircut B. purse

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