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Annual_Report_2009

SRI LANKA TOURISM

DEVELOPMENT AUTHORITY

ANNUAL STATISTICAL REPORT 2009

ANNUAL STATISTICAL REPORT

OF SRI LANKA TOURISM - 2009

This is the forty-first in the series of Annual Statistical Report

published by the Sri Lanka T ourism Development Authority

(formerly "Sri Lanka T ourist Board") and it provides a continuing

review of the trends and development of the tourist industry.

The report is divided into three sections. Section I contains a summary of performance of the tourist sector in 2009 and Section II presents statistical tables and charts. Section III comprises the definitions of terms and sources of information. The statistical analyses presented in this year's report cover the following subject areas:

A- T rends and Structural Characteristics of T ourist T raffic

B-Scheduled Airline Operations & Passenger Movements

C-Accommodation Industry - Capacity and its Utilization

D-Income and Employment

E-T ourist Prices

F-Foreign T ravel by Sri Lankans

G-Growth of T ravel and T ourism

H-Revenue from T ourism

Copyright? 2009 Sri Lanka T ourism Development Authority ASR

CONTENTS

SECTION I:

SECTION II:

PART A: TRENDS AND STRUCTURAL CHARACTERISTICS OF TOURIST TRAFFIC SUMMARY - PERFORMANCE OF SRI LANKA TOURISM - 20093

TABLES AND CHARTS

13

Chart 1T ourist Arrivals by Y ear - 1967 to 2009

14T able ( a )Market Growth T rends by Nationality - Growth Indices 14T able 1T ourist Arrivals by Country of Nationality - 2003 to 200915Chart 2T ourist Arrivals by T op T en Markets - 2008 & 200916T able ( b )Market Growth T rends by Residence - Growth Indices 16T able 2T ourist Arrivals by Country of Residence - 2003 to 2009 17Chart 2( a )Shares of T ourist Arrivals by Region - 2002 to 200918Chart 2( b )T ourist Arrivals by Region - 2008 & 2009

18T able 2(a)T ourist Arrivals by Miscellaneous Countries - 2007 to 200919Chart 3Seasonality of T ourist T raffic - 2009

20T able ( c )Seasonal Variation in T raffic Flow - 1967 to 200920T able 3T ourist Arrivals by Country of Residence & Month - 200921Chart 4Mode of T ransport and Port of Arrivals - 2008 & 200922T able ( d )Relative Importance of Different Ports - Percentage

Distribution of Arrivals - 2000 to 2009

22T able 4T ourist Arrivals by Country of Residence & Mode of T ransport - 200923Chart 5T ourist Arrivals by T ype of Carrier - 2008 & 2009

24T able ( e )Relative Importance of Different Carriers - Percentage

Distribution of Arrivals - 2000 to 2009

24T able 5T ourist Arrivals by Country of Residence & Carrier - 200925T able 5( a )T ourist Arrivals by Charter Carriers - 2000 to 200926Chart 6Purpose of Visit 2008 & 2009

27T able ( f )Percentage Distribution of T ourists by Purpose of Visit - 2000 to 200927T able 6T ourist Arrivals by Country of Residence & Purpose of Visit - 200928Chart 7( a )Period of Stay - 2008 & 2009

29Chart 7( b )Average Duration of Stay & Region - 2008 & 2009

29

T able ( g )Period of Stay - Percentage Distribution - 1978 to 200929T able 7Average Duration of Stay and T ourist Nights by Country of Nationality 2008 & 200930Chart 8T ourist Arrivals by Age & Sex - 2008 & 2009

31T able ( h )Percentage Distribution by Sex & Age - 2000 to 2009

31T able 8T ourist Arrivals by Country of Residence, Sex & Age - 200932Chart 9Occupational Categories - 2008 & 2009

33T able (i)Percentage Distribution by Occupational Categories - 2000 to 200933T able 9T ourist Arrivals by Country of Residence & Occupation - 2009

34

Chart 10Shares of T otal Seating Capacity by Carrier - 200936T able 10Scheduled Airline Operations & Seating Capacity - 200936Chart 11Growth of Passenger Arrivals & Departures - 1999 to 200937T able 11Passenger Arrivals and Departures

by Port and Category of T ravellers - 2009

37

Chart 12Shares of Accommodation Capacity (Rooms)

by Resort Region - 2000 to 200940

T able ( j )Accommodation Capacity (Rooms) in Graded Establishments and its

Regional Distribution - 2000 to 200940

Chart 13T ourist Nights and Occupancy Rates by Month - 200941T able 12Accommodation Capacity and Guest Nights in Graded

and Supplementary Establishments - 2001 to 200941

Chart 13( a )Occupancy Rates by Resort Region - 2008 & 200942T able ( k )Occupancy Rates by Region - 2000 to 200942T able 13Monthly Occupancy Rates in Graded Establishments by Region - 200943T able 13( a )Capacity and Nights in all Accommodation Establishments

by Class - 2008 & 200943

T able 14Foreign Guest Nights in Graded Accommodation Establishments by

Region and Month - 200944

T able 15Local Guest Nights in Graded Accommodation

Establishments by Region and Month - 200944Chart 14Value of T ourism - 1999 to 200946T able 16Volume & Value of T ourism - 2001 to 200946T able 17Foreign Exchange Earnings from T ourism - 2008 & 2009

47

PART B: SCHEDULED AIRLINE OPERATIONS AND PASSENGER MOVEMENTS PART C: ACCOMMODATION INDUSTRY - CAPACITY AND ITS UTILIZATION PART D: INCOME & EMPLOYMENT

T able ( l )Exchange Rates (Annual Average) - 1999 to 2009

47Chart 15Direct Employment in the T ourist Industry - 2007 to 200948T able 18Direct Employment in the T ourist Industry - 2007 to 200948

Chart 16T ourist Price Index - 2000/2001 to 2009/201050

T able 19Index of T ourist Prices - 1974/75 to 2009/201050

Chart 17Sri Lankan Departures - 1999 to 200952T able 20Sri Lankan Departures - Growth T rends - 1977 to 200952

T able 21T ourism Growth T rends - 1967 to 200954T able 22T ourist Arrivals by Month - 1969 to 200955T able 23Passenger Arrivals and Departures - 1976 to 2009

55

T able 24Conferences Held and Revenue Earned at BMICH - 1981 to 200958T able 25Number of Foreign Visitors Visiting the Museums and Revenue from

Sale of Tickets - 1983 to 200958

T able 26Number of Foreign Visitors Visiting the Cultural T riangle and Revenue

from Sale of Tickets - 1985 to 200959

T able 27Number of Foreign Visitors to the Zoological Gardens and

Revenue from Gate Fees - 1981 to 200960

T able 28Revenue from Foreign Visitors Visiting the

Botanic Gardens - 1980 to 200961

T able 29Revenue from Foreign Visitors Visiting the

Wild Life Parks - 1985 to 200962

T able 30Revenue from Embarkation T ax - 1975 to 200963T able 31Public Sector Revenue from T ourism (In https://www.doczj.com/doc/1316888667.html,lion) - 2007 to 200963DEFINITIONS OF TERMS AND SOURCES OF INFORMATION

66LIST OF RESEARCH PUBLICATIONS OF THE SRI LANKA TOURIST BOARD

68

PART E: TOURIST PRICES PART F: FOREIGN TRAVEL BY SRI LANKANS PART G: GROWTH OF TRAVEL & TOURISM PART H: REVENUE FROM TOURISM

SECTION III:

SUMMARY1SECTION PERFORMANCE OF SRI LANKA TOURISM 2009

HIGHLIGHTS =

=

=

=

=

=

=

=

=

=

International tourist arrivals has declined worldwide by 4%, from 924 with the last year. The other significant contributors to the total are;

million in 2008 to 880 million in 2009. Global economic crisis Western Europe 37.9 per cent, Eastern Europe 5.9 per cent, Australasia aggravated by the uncertainty around the A(H1N1) pandemic turned 5.8 per cent, North America 5.6 per cent and Middle East 5.3 per cent.

2009 into one of the toughest years for the tourism sector.

As in previous years, India remained as the major producer of tourist T ourist arrivals to Sri Lanka during the year 2009, amounted to traffic to Sri Lanka with 83,634 arrivals, accounting for 18.7 per cent 447,890 recording an increase of 9,415 or 2.1 %, when compared with market share.

the previous year. During the first half of the year tourist arrivals

The average duration of stay decreased to 9.1, as compared to 9.5 decreased by 16.3% mainly due to the security uncertainty which

nights in the previous year.

prevailed in the country and resultant travel advisories issued by main

tourist generating markets. Ending of over three decade internal

The room capacity in tourist hotels (graded establishments) decreased conflict in the country and liberalization of Northern and Eastern

by 332 rooms from 14,793 in 2008 to 14,461 in 2009 due to the provinces in May 2009 has opened up new vistas for Sri Lanka T ourism.

degrading of some tourist hotels into guest houses.

Following this situation, tourist arrivals recorded a remarkable growth

of 21.5 per cent in the second half of the year.

The Room Occupancy Rate of graded accommodation increased to

48.4 per cent in 2009 as compared to 43.9 per cent in the previous

The foreign exchange earnings increased marginally by 1.1 %, from Rs.

year – an increase of 4.5 percentage points.

37,094.00 million (US $ 319.5 mn) in 2008 to Rs. 37,506 million (US $

326.3 mn) in 2009.

Foreign Exchange (FE) Receipts per tourist per day recorded an increase

of US $ 5.1, from US $ 76.7 in 2008 to US $ 81.8 in 2009.

T ourism continued its position as the sixth largest FE earner even in the

year 2009. Those that ranked above tourism were Foreign Remittances

– 382.8 billion, T extiles and Garments – Rs. 376.1 billion ,T ea – 136.2

billion, T ransportation Services 99.4 billion and Rubber Based

Products- 44.2 billion. The portion of tourism's contribution to total FE

earnings in 2009 amounted to 2.6 per cent as compared to Foreign

Remittances-26.6 per cent, Garments – 26.2 per cent, T ea– 9.5 per cent,

T ransportation Service-6.9 per cent and Rubber based Product – 3.1

per cent.

Asia continued to be the largest source market region to Sri Lanka with

38.9 per cent of the total arrivals for the third consecutive year.

However, there was a slight decrease in Asia's share when compared

4

S U M M A R Y

A - WORLD T OURISM SCENE A - International

For the year as a whole, international arrivals show the share of the European regions declined from 54.4 that, except for Africa, which bucked the global per cent in 2006 to 53.5 per cent in 2007, 52.9 per trend, all the world regions were negative in cent in 2008 to 52.2 in 2009, while Africa was a 2009.The Middle East , Europe and the Americas robust performer recording 10.0 per cent increase International tourist arrivals decreased worldwide were the hardest hit regions. Preliminary estimates than the previous year.

by 4%, from 880 million in 2008 to 920 million in points to a 6% drop in arrivals for the Middle East 2009. Furthermore international tourist arrivals last year with, in line with trends for Asia , a shrank by 10%, 7% and 2% in the first three turnaround in the second half after a double –digit quarters of 2009 respectively.

decline in first six months of 2009. As in 2008, Europe (-6%) turned in one of the worst The global economic crisis aggravated by the

performances. Central, Eastern and Northern Europe The tourist arrivals for the year 2009 as a whole uncertainty around the A(H1N1) pandemic turned (-8%) were particularly affected, while in the increased by 2.1 per cent to 447,890 as compared to 2009 into one of the toughest years for the

Americas (-5%), all sub regions ended 2009 down the figure of 438,475, recorded in the previous year.tourism sector. Added to that, consumers tended on the previous year, but North and Central America to travel closer to home during 2009.Several

(both at -6%) recorded largest decreases.

T ourist nights, one of an important yardstick in destinations have seen domestic tourism endure to measuring the volume of tourist traffic, is recorded the crisis better and even grow significantly, often T able A-2

4,075,799 in 2009, recording a decrease of 2.2 %with the support of specific government measures nights compared to the year 2008. This was mainly aimed at leveraging this trend.

due to the decrease of average duration of stay from T able A-1

9.5 nights in 2008 to 9.1 nights in 2009.

(See tables 7 & 12).

Following the slight increase in tourist arrivals, the overall official tourist receipts marginally increased by 1.1 per cent, from Rs. 37,094 million in 2008 to Source - World T ourism Organization

37,506 million in 2008.

(Note - Figures for 2009 are provisional estimates)

In terms of US Dollars, the total receipts in 2009 European region continues it's position as the major amounted to US$ 326.3 million, as against US$ 319.5 tourists receiving region in the world recording more million recorded for the previous year, recording a Source - World T ourism Organization

than one half of world tourism (52.2 per cent), while marginal increase in dollar terms of 2.1 per cent. (Note - Figures for 2009 are provisional estimates)

Europe and Americas as the traditional scenes of international tourism, and receive almost seven-The average spending per tourist increased to US $ tenths, (68.1 per cent) of world tourism.

744.4, recording an increase of 2.2 per cent when compared to US $ 728.6 in 2008. The average However, it is noteworthy that the gradual decline in spending per tourist per day amounted to US $ 81.8, the share of world tourism received by the Europe, which showed an increase of 6.6 per cent as during the past consecutive four years period. Thus

compared to US $ 76.7 in 2008.

B - T ourism Demand - Volume and Value (B-1) Volume

Regional Distribution of World T ourism Arrivals

(2006 to 2009)

World T ourist Arrivals by Regions

in million (2006 to 2009)

(B-2) Value

200640.9135.7158.8

460.841.09.0846

8.14.710.4

4.213.27.86.1

07/06Region 200720092008% Change Africa Americas East Asia &Pacific Europe Middle East South Asia World

44.248.045.7 5.15.5142.1139.6147.1-5.13.0175.3

180.5

184.1

-1.9

1.1

480.1459.7487.1-5.60.346.452.555.6-5.68.29.710.010.3-2.81.1898

880

924

-4.3

2.0

09/0808/07 Region

Relative Share

2006

200720082009Africa 4.8 4.9 5.0 5.5Americas 16.215.816.015.9E. Asia & Pacific

18.819.518.919.3Europe 54.453.552.952.2Middle East 4.8 5.2 6.1 6.0South Asia 1.0 1.1 1.1 1.1T otal

100

100

100

100

5

T ourism as a foreign exchange earner, is relatively T able C-2

important in the overall economy of Sri Lanka. The given T able B-1 below reveals figures for 2008 & T able C-1 below presents the distribution of the 2009.

tourist arrivals in different source market regions for the years 2007 - 2009 as compared to the base year T able B-1

1999 and the percentage changes recorded for each year as compared with the previous year.T able C-1

UNWTO estimates that worldwide receipts from international tourism reached US$ 852 billion last year, down from US$ 942 billion in the previous year ( See T able C-2). In absolute terms, international tourism receipts decreased by US $ 90 billion. On the hand, in real terms, i.e. using local currencies at constant prices in order to adjust for exchange rate fluctuations and inflation, international tourism receipts decreased by 5.7% in 2009.This was the first year of decline since 2003,when international Source

- Central Bank of Sri Lanka

tourism was hit by the Iraq war and the outbreak of - Sri Lanka T ourism Development Authority

The major drop in tourist arrivals were recorded SARS, decreasing by 1.3% in real terms.

from other countries (Latin America & the Caribbean th T ourism has retained its position as the 6 largest and African regions) recording – 63.2 per cent as All regions suffered drop in receipts in real terms( and earner of FE in the national economy by ranking concerned to the previous year. South East Asian also in arrivals, with the exception in Africa),albeit behind Private Foreign Remittances, T extiles & Market, South Asia and Eastern Europe are also with varying rates of decline. The hardest hit regions Garments, T ea, T ransportation Services and Rubber recorded drops of 3.2,1.3 and 10.6 percentage were Americas and Europe, where receipts declined based products. Further, the contribution of tourism points respectively in 2009, as against to the last year. by 10% and 7% irrespectively in 2009 when to the total FE earnings remained relatively small as Other market regions recorded increases during the compared with the figures of previous year. Asia and 2.6per cent in 2009, which remains unchanged in its year under review. North America by 2.6 per cent, the Pacific( -1%),the Middle East and Africa ( both -share, as compared to the previous year. T ourism fell North East Asia by 13.5 per cent, Australasia by 19.4 4%) did comparatively better than the world far behind the top five FE earners who accounted for per cent, Western Europe by 1.8 and Middle East by average.

72.3 per cent of the total, namely Private Foreign 41.5 per cent.

Remittances -26.6 per cent, T extiles and Garments- T able C-3 below gives the percentage shares of 26.2 per cent, T ea -9.5,T ransportation Services- 6.9 tourism received from the broad market regions for per cent and Rubber based products- 3.1 per cent.

2008 to 2009 as compared with year 1999.

C - Sources of T ourism Demand

International T ourist Receipts by Regions in US $

Billion (2006 to 2009)

Relative Importance of T ourism as FE Earner

International T ourism Arrivals by Regions

(1999, 2007, 2008 & 2009)

2008 2009

Sector

FE % of FE Sector

FE % of FE Earnings Earnings Earnings Earnings Rs. Million Rs. Million Rs. Million 1T extiles & Garments 376,02426.51Private Foreign 382,81826.6Remittances 2 Private Foreign 316,09122.32T extiles & Garments 376,14626.2 Remittances 3 T ea

137,6009.73T ea

136,1719.54 T ransportation 4T ransportation Services

99,391 6.9 Services 108,4307.6

5 Rubber based 5Rubber based product

44,163 3.1 products 58,671 4.16 T ourism

37,094 2.66T ourism

37,506

2.6

7 Minor Agriculture 7Computer &

products

31,069 2.2Information T echnology Services

28,161 2.08 Petroleum products 27,551 1.9

8Minor Agriculture Products 27,616

1.99 Computer &

9Petroleum Products

15,484

1.1

Information T echnology Services 24,917 1.810 Others 302,11821.310 Others 289,12220.1T otal

1,419,565100.0

1,436,578

100.0

Market Region

1999

2007

2008

2009

% Change 07/9908/0709/08

America-North 18,47728,35524,31124,94853.5-14.2 2.6Asia-North East 27,72333,83227,68831,43922.0-18.213.5Asia-South East 23,64618,42517,44316,.890

-22.1

-5.3-3.2Asia-South 63,006148,360127,911126,205183.5-13.7-1.3Australasia 15,15922,92421,83926,06851.2-4.719.4Europe-West 275,796194,448167,187170,123

-29.5

-14.2 1.8Europe-East 6,20425,57329,44026,310312.215.1-10.6Middle East

4,82113,55416,77623,741

181.1

23.8

41.5

Others 1,608

8,537

5,8802,166430.9-31.1-63.2World

436,440494,008

438,475

447,890

-13.2

-11.2

-2.1

currencies Local

200624.5153.7144.5376.330.511.5741.0

9.46.410.22.710.26.85.5

07/06Region

200720092008constant prices %

Africa Americas Esat Asia &Pacific Europe Middle East South Asia World

29.528.730.0-4.03.8171.1165.2187.6-9.84.7172.3188.1193.4-0.13.4435.2413.3473.7-6.5-1.235.241.841.5-0.74.813.915.115.5-3.67.4856.8

852.2

924.0

-5.7

1.4

09/08

08/07SUMMARY

6

S U M M A R Y

T able C-3

T able C-4

Meantime, Canada has dropped from the list .The peak months for arrivals fall during November/December and the mini peak in July/August. The highest number of arrivals was recorded in December, with the seasonal index moving up to 152, recording a 52.3 per cent increase above the monthly average. The seasonality ratio in 2009 was decreased to 1.5, from 1.6 in 2008. The coefficient of seasonal variation in 2009 was 23, compared to 24 in 2008.(See T ables c & 3).

The Lowest number of arrivals was recorded in May, which was mainly due to the war. The seasonal index has fallen to 66 (See T able c). Similar to the previous year Western Europe as the Katunayake International Airport, the only air access major market source for Sri Lanka has dropped from point to Sri Lanka, handled 99.9 per cent of the total 63.2 per cent in 1999 to 38.1 per cent in 2008 and to It can be seen that the top major source of markets tourist arrivals during the year under review. The 37.1 per cent in 2009. On the other hand market in the table above. India became the top producer balance 0.1 per cent used the Colombo Harbour as share of South Asia has expanded from 14.4 per cent in 2009 too. But the arrivals from India decreased the port of entry to the country as in previous in 1999 to 29.2 per cent in 2008 and 28.2 per cent in by 1,604, from 85,238 in 2008 to 83,634 in 2009. years.(See T ables d & 4).

2009.

Further UK too retained its second position with a slight increase of 263 arrivals, from 81,331 in 2008 T able C-4 below shows a comparison of the T op-ten to 81,594 in 2009.

Altogether twenty scheduled airlines operated source markets for tourism to Sri Lanka in the years regular services to Sri Lanka and accounted for 98.7 2008 and 2009.

It was a noteworthy feature that first five largest per cent of the total tourist traffic to the country producers in 2008 i.e. India, U.K, Maldives, during the year review. Charter flights (1.2 per cent) Germany and Australia retained their same positions and arrivals by sea (0.1 per cent) accounted for the in the year 2009 too. However in absolute terms balance. The drastic drop in the operation of charter only U.K., Maldives and Australia produced increases flights was due to the impact of internal conflict in traffic. France who occupied the eighth position in aggravated by global economic downturn and 2008 moved up to sixth, with a 50 per cent increase uncertainty of A(H1N1) pandemic.

in arrivals in absolute terms, while Russia and Netherlands moved down from fifth and seventh Sri Lankan Airlines, Emirates, Qatar Airways, Cathay positions to eighth and ninth positions respectively. It Pacific and Singapore Airlines (SIA), are the 5 leading

is a noteworthy that, Japan is featuring in the list.

scheduled airlines (each carried more than 18,000

Relative Importance of Market Regions

T op-T en Source Markets

D - Profile Characteristics (1999, 2008 & 2009)

(2008 & 2009)

(D-1) Seasonality of Arrivals

(D-2)

Mode of T ransport and Port of Arrival

(D-3) Arrivals by Carrier

Market Region Percentage Share

1999

20082009America-North 4.205.5 5.6Asia-North East 6.406.37.0Asia-South East 5.404.0 3.8Asia-South 14.429.228.2Australasia 3.505.0 5.8Europe-West 63.238.137.9Europe-East 1.406.7 5.9Middle East 1.103.8 5.3Others 0.401.40.5World

100.0

100.0

100.0

2008 2009Market T otal Percentage Market T otal Percentage Arrivals Share

Arrivals Share

India 85,23819.4India 83,63418.7U.K.81,33118.5U.K.81,59418.2Maldives 31,5647.2Maldives 31,9167.1Germany 30,6257.0Germany 29,654 6.6Australia 19,536 4.5Australia 23,239 5.2Russia 15,797 3.6France 15,886 3.5U. S. A.14,053 3.2U. S. A.14,241 3.2Netherlands 13,030 3.0Russia 11,834 2.6France 10,594 2.4Netherlands 11,291 2.5Canada

10,258 2.3Japan 10,926 2.3T otal

312,026

71.1

T otal

314,215

69.9

7

tourists in 2009) –which accounted for 77.1 per Cultural visits decreased to 2.0 percent from 2.6 cent of the total tourist traffic to the country (See

percent, Visiting friends & Relations(VFR) decreased T able 5).

from 8.3 percent to 5.2 percent and other purposes moved down to 2.8 per cent from 6.0 per cent Inter-regional flights accounted for 82.5 per cent of compared to the previous year.

the total tourist arrivals, which was an increase of 7.8 percentage points when compared with 78.1 It should be noted that the majority of the pleasure per cent recorded for 2008(See T able e). travellers, 40.8 percent were from Western Europe, Correspondingly, the share of intra-regional traffic 36.0 percent from Asia, 6.4 per cent from decreased to 16.2 per cent, from 18.8 per cent in Australasia, 6.1 percent for each from Eastern the previous year. It is a noteworthy that, the share Europe and Middle East, and the balance 4.6 of intra-regional traffic is decreasing from last four percent from other countries (See T able 6). The years from 22.9 per cent in 2006, 20.6 per cent in largest proportion of business tourists (private and 2007 , 18.8 per cent in 2008 to 16.2 per cent in official) came from Asia while Western Europe 2009.

taking the second place. It is noteworthy that 58.1 percent of those who came for business purposes During the year under review, there are three were from Asian countries. Out of those 35.5 European Charter Airlines operated flights to Sri percent are from India only.

Lanka, bringing a total of 5,469 tourists to the India, as the major tourist market produced over country. In terms of market share, more than half eighty three thousand tourists to Sri Lanka in of the proportion of charter arrivals decreased 2009 is comparatively different from that of all from 3.0 per cent in the previous year to 1.2 per other markets - namely 69.7 percent Pleasure, cent in the current year. 16.3 percent Business, 3.5 percent Visiting Friends and Relations (VFR), 2.7 percent Convention and Meetings, 6.0 percent Religious & Cultural and With the fluctuation of the tourist traffic since past other purposes 1.8 percent, constituted the rest.ten years, the momentum pattern of tourists visiting the country has undergone significant changes. Likewise, the proportion of pleasure tourists (namely those who visit the country for holiday, recreation and sightseeing etc), has There is a substantial decrease of the average declined continuously until the year 2007 to 67.1 duration of stay of tourists during the year 2009.It per cent from 90.1 per cent in 2000. (see table 6 & decreased from 9.5 nights to 9.1 nights (See T able g). f).But from 2008 and 2009 a portion of pleasure It can be seen that, 25.7 percent of tourists stayed tourists increased upto 73.2 percent and 79.9 3 nights or less whilst 29.2 percent. stayed percent respectively. For the year 2009, there was between 4-7 nights, 34.1 percent stayed between 8-a marginal increase of those who visited for Private 14 nights and 11.0 percent stayed for more than and Official Business to 8.6 percent from 8.5 two weeks.

percent, Conventions and Meetings moved up to 1.4 per cent from 1.5 percent, Religious and

(D-4) Purpose of Visit

(D-5)Average Duration of Stay and T ourist Nights

SUMMARY

8

The total number of nights spent by the 447,890 The composition of this kind of traffic denoted that as tourists who visited the country in 2009 amounted many as 56.6 per cent of these passengers were Sri Of the total tourists 78.4 percent of the tourists were to 4,075,799 (See T able 7). This was a decrease of Lankans. The two way tourist passengers accounted gainfully occupied in 2008, recording an increase of 2.1 2.2 percent when compared with the 4,165,511 for 26.9 percent of the total. The balance 18.0 percentage points in comparison to the 76.3 percent nights recorded for the previous year (See T able 12). percent constituted the Resident Visa Holders and recorded in 2008. Retired Persons constituted 4.4 Other Foreign T ravelers, who could not be classified percent while the balance 17.2 percent declared According to the review, the number of nights spent as tourists (See T able 11).themselves as having no occupation. Those in the "No in graded accommodation was 2,818,487 in 2009. Occupation" category were mainly housewives and This was a decrease of 2.0 per cent, when compared dependants (See T ables 9 & i).

with the figure of 2,763,223 nights recorded in 2008. (See T able 12).

Of the tourists who engaged in gainful occupations, Due to degrading of some tourist hotels, the number 26.1 percent were engaged in "Other Occupations" However, the tourist nights spent in supplementary of registered tourist hotels decreased to 242 units viz.: white-collar workers in the non-executive grades establishments amounted to 779,317 in 2009, which with 14,461 rooms from 256 units with 14,793 rooms and skilled/ semi-skilled workers.

was an increase of 11.1 percent as compared to in the previous year. [see T able 13 (a)].

701,254 nights recorded in 2008.

Others in gainful occupations were Businessmen (12.4 However, the supply of supplementar y percent), Executives (13.9 percent), Professionals It should be noted that in 2009, only 69.2 percent of accommodation units (namely guest-houses, motels, (10.3 per cent), Scientists & T echnicians (7.7 per cent) the tourist nights were spent in graded establishments inns etc) increased by 51 additional units, from 578 in and Educationists (8.0 per cent). while another 19.1 percent were spent in

2008 to 629 in 2009. The degraded units are supplementary accommodation establishments. The included to these additional units. The room capacity balance 11.7 percent of the tourists have been spent in in these units increased by 627 from 5,319 to 5,946 T wenty scheduled airlines operated flights to Sri unregistered accommodations units and private houses

during the same period under review.

Lanka in 2009 (See T able 5).

(See T able 12).

The room capacity distribution in graded During the summer season from May to October, the accommodation was 34.2 per cent in the South Coast number of flights operated per week amounted to region, 22.1 per cent in the Colombo City region, 268 with a seating capacity of 66,900 per week (See

It should be noted that out of the total tourist 18.5 per cent in the Ancient Cities region,17.2 per cent T able 10).

arrivals in 2009, 59.7 percent were male and the in Greater Colombo region (including Negombo) , balance 40.3 percent female (See T able h).

During the winter season from November 2008 to 6.4 per cent in the High Country region and the April 2009, the number of flights operated amounted

balance 1.6 per cent in the East Coast regions (See T able

When reviewing age-distribution, the majority of

to 277 per week, with a seating capacity of 70,343

j).

the tourists were in between 40-49 years, accounting

per week.

for 28.6 percent of the total traffic recording a 1.2

percent percentage points over 27.4 percent

In 2009,the overall annual room occupancy rate of recorded in 2008. Compared to 2008 age groups 3-The up & down movement of passengers (includes graded establishments increased to 48.4 per cent 19,30-39, 50-59 and 60 & over showed decreases

arrivals and departures), through the Katunayake from 43.9 per cent in the previous year (See T able k).

while 20-29 and 40-49 showed increases of their age

International Airport, amounted to 3.32 million. This brackets.

All regions, have recorded increases in room

represented a decrease of 0.9 per cent as compared to occupancy in 2009, when compared with the the up & down passenger traffic of 3.35 million corresponding figures for 2008. Colombo City and

recorded for the previous year (See T ables 11 & 23).

(D-7)Occupation

G - T ourism Supply (G-1)

Accommodation Capacity

E- Scheduled Airline Operations

(D-6) Age & Sex Distributions

(G-2) Occupancy Rate

F- Passenger Movements S U M M A R Y

9

Greater Colombo regions have increased marginally During the year under review, the total of foreign Approximately two third of those employed are compared to the previous year recording 0.1 guest nights recorded in all registered from Accommodation and Catering sectors. This percentage points each whilst East Coast ,Ancient accommodation establishments (both tourist hotels amount is 61.2 percent of the total direct Cities, High Country & South Coast recorded and supplementary accommodations) amounted to employment. T ravel Agents and T our Operators 16.2,9.2 ,8 & 3.5 percentage points respectively.3,597,804 accounting for 88.3 per cent of the total accounted for 13.7 percent while Airlines accounted tourist nights spent in the country as against to 83.2 for 10.1 percent. The sectors such as Accommodation When reviewing the regions, the highest occupancy percent in 2008.

and Catering, T ravel Agents and T our Operators, level was recorded in the Colombo City (57.8 Agencies providing recreational facilities and T ourists The distribution of foreign guest nights in tourist percent), followed by the Greater Colombo region shops shows marginal increases in their employment hotels by resort regions shows that 32.5 percent of (52.7 percent) and South Coast (49.6 per cent). capacity.

the total foreign guest nights have been spent in It is noteworthy that the highest overall monthly the South Coast Region recording the highest Of the total direct employment, 58.5 percent were in occupancy rate of 71.2 percent was recorded in proportion . The Colombo City Region accounted the T echnical, Clerical and Supervisory grades, 24.6 December due to the highest arrival of the year and for 26.9 percent, Greater Colombo region 21.4 per percent were in the Manual and Operative grades the lowest monthly occupancy rate of 31.4 percent cent, Ancient Cities region 15.0 per cent, High and the balance constituted 16.9 percent in in May due to the critical war situation in the Country 3.3 per cent and East Coast region 0.9 per Managerial grades.

country (See T able 13).cent (See T able 14).

The total indirect employment in the supplying sector in 2009 was estimated at 72,899 (See T able 21). Thus the total of both direct and indirect Notably, the total foreign guest nights recorded in all The Tourist Industry creates employment employment as a result of tourism in 2009 adds up to tourist hotels amounted to 2,818,487 which was an opportunities directly in tourism related business 124,970. This was a slight increase of 1.5 percent over increase of 2.0 per cent over 2,763,223 nights establishments such as hotels and other the figure of 123,134 recorded in 2008.

recorded in 2009.(See T able 12). The local guest accommodation units, restaurants, travel agents and nights also recorded at a rate of 18.7 percentage in tour operators, recreation and entertainment One of the significant comparisons is the ratio of jobs these hotels from 979,438 to 1,163,220 during the businesses, souvenir, handicraft and other shops etc. generated, both directly and indirectly, due to the same period.

and also indirectly in those businesses, which sell number of tourist arrivals. In 2009, this ratio was one goods and services to the tourism sector. In general, it job for every 3.6 arrivals.In the case of supplementary accommodation has been found that indirect employment generated establishments, there was an increase in the number as a result of tourism is much higher than direct of foreign guest nights recorded in by 11.1 percent, employment. Research conducted in Sri Lanka reveal Under the year under review, the overall tourist price from 701,254 in 2008 to 779,317 in 2009. These that the ratio of direct employment to indirect index showed a marginal increase of 0.6 percent, nights as a proportion of total guest nights in employment is 1:1.4. This means that for every 100 when compared with the previous year. In absolute supplementary accommodations are 62.3 percent jobs created in the tourism sector there will be 140 terms, it increased by only 30 points from 4,910 in for the same year.

jobs generated in the supplying sectors.

the 2008/2009 season, to 4,940 in the 2009/2010 The local guest nights recorded in these season (See T able 19). The category in which the The total number of persons employed directly in the supplementary establishments also increased prices of Accommodation sector slightly increased tourism sector as at end of 2009 amounted to 52,071 substantially by 11.8 percent, from 421,987 in by 0.7 percent while the Food and Beverage sector which was an increase of 1.5 percent over the figure 2008 to 471,730 in 2009. The local guest nights as increased by 0.4 percent and T ransport sector of 51,306 recorded in 2008 (See T able 18).

a proportion of total guest nights in supplementary i n c r e a s e d

b y 0.6 p e r

c e n t. W i t h i n t h e

establishments are 37.7 per cent.

accommodation sector, the price increases occurred

(G-3)

Guest Nights

H - Employment in the T ourist Industry

I - T ourist Prices

SUMMARY

10

at a lower rate in all areas recording City Area 1.3 percent while Beach area 0.4, Circuit area 1.3 percent.

Tourism brings revenue from public sector institutions in a multitude of ways, namely direct and indirect taxes, fees and levies, profits from business undertakings etc. However, statistics of revenue collections are readily available only from a few sources, such as tourism development levy, embarkation tax, Income of T ourism Development Authority, entrance fees to cultural triangle, Wild life parks, museums, botanical gardens, BMICH etc. The revenue collections from some of these sources are given in T ables 25 to 31.

In 2009,the revenue collected from the listed sources amounted to Rs 2,152.4 million as compared to Rs.1,854.2 million collected from the same sources in the previous year. This was an increase by 16.1 per cent.

Of the total revenue collected in 2009, the top contributors were; embarkation tax – Rs.766.3 million, T ourism Development Levy 405.2 and cultural triangle entrance fees – 402.8 million. In addition to this, the Zoological gardens, BMICH and the Wild Life Parks contributed 201.7 millions,146.7 millions & 103.9 millions respectively.

The tourism sector has backward linkages. Therefore it is noteworthy that in addition to direct revenue, the government also earns substantial amount of income as indirect taxes such as from income tax, electricity, water, post and telecommunication, lease rentals etc. are unavailable. The presented figures are only a partial indication of total revenue from tourism.

J - Public Sector Revenue

S U M M A R Y

11

TABLES & CHARTS2S ECTION PART A: TRENDS & STRUCTURAL CHARACTERISTCS OF TOURIST TRAFFIC

PART A: T RENDS AND STRUCTURAL CHARACTERISTICS OF T OURIST T RAFFIC

T ourist Arrivals by Y ear - 1967 to 2009

19671968196919701971197219731974197519761977197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820

09

7060

504030

2010

0-10-20

-30

% C h a n g e

600,000

500,000

400,000

300,000200,000

100,000

A r r i v a l s

Arrivals

% Change

Western Europe North America Australasia Others 3,3302,6092,5603,2553,6402,9032,9172,4982,1157.01,5251,4862,3712,9503,2603,7064,0243,3382,9267.64934635697138711,3281,0148066602,162 1,533 1,579 2,363 3,314 3,508 2,954 2,728 2,752 8.5 1,547 1,707 2,067 2,873 3,265 2,815 3,536 5,749 6,492 20.6 3.6 Asia

Market Growth T rends by Nationality - Growth Indices

(Average 1963/1966 = 100)

T able (a)

Chart 1

Market 200020012002200320042005200620072008Average Annual Growth Rates

2,1712,9007123,087 6,507 20092,633

2,978

2,889

2,943

2,598

2,306

7.4

2,068

2,355

All Markets

2,106

1,771

STATISTICS

14

T o u r i s t A r r i v a l s b y C o u n t r y o f N a t i o n a l i t y - 2003 t o 2009

T a b l e 1

C o u n t r y o f N a t i o n a l i t y N O R T H A M E R I C A

C a n a d a

U .S .A .

L A T I N A M E R I C A &

T H E C A R I B B E A N

W E S T E R N E U R O P E

A u s t r i a

B e l g i u m

D e n m a r k

F i n l a n d

F r a n c e

G e r m a n y

I t a l y

N e t h e r l a n d s

N o r w a y

S p a i n

S w e d e n

S w i t z e r l a n d

U .K

O t h e r s

E A S T E R N E U R O P E

R u s s i a

O t h e r s

M I D D L E E A S T

A F R I C A

A S I A

B a n g l a d e s h

C h i n a (P .R .)

H o n g K o n g , C h i n a

I n d i a

I n d o n e s i a

J a p a n

K o r e a (S o u t h )

M a l a y s i a

M a l d i v e s

N e p a l

P a k i s t a n

P h i l i p p i n e s

S i n g a p o r e

T h a i l a n d

T a i w a n (P .C .)

O t h e r s

A U S T R A L A S I A

A u s t r a l i a

N e w Z e a l a n d

O t h e r s

T o t a l

2003

20042005200625,099

11,109

13,990

636

255,179

7,337

4,268

2,732

1,103

28,576

58,875

15,648

18,212

3,677

2,801

3,916

11,177

93,306

3,551

10,600

3,683

6,917

6,759

1,925

177,377

1,851

7,380

3,150

90,639

1,392

17,178

2,700

9,283

11,577

977

9,674

2,418

8,423

6,008

2,532

2,195

23,067

20,075

2,858

134

500,642

30,65414,97415,680715285,3668,6255,7183,4961,98930,42258,93217,98421,4873,4442,9878,14010,687

107,042

4,413

14,259

4,985

9,274

9,486

1,759

196,023

1,760

9,424

916

104,390

1,426

19,747

4,597

9,939

15,201

890

9,629

1,807

7,866

5,209

1,929

1,293

27,940

24,471

3,331

138

566,202

46,72721,33525,392732227,5584,1483,8913,7931,15026,64146,32010,147

15,252

4,333

1,781

5,462

8,339

92,929

3,372

9,305

3,719

5,586

10,230

2,337

222,844

2,325

9,818

1,219

113,023

1,639

17,163

6,023

11,668

24,396

1,077

11,056

2,360

10,796

5,409

2,705

2,167

29,575

25,836

3,608

131

549,308

35,68814,86320,825805228,6664,6776,3733,540

1,244

22,703

47,296

12,353

19,460

3,057

2,369

5,579

7,729

88,531

3,755

14,236

8,000

6,236

10,191

3,163

241,954

2,466

16,364

1,083

128,520

4,940

16,217

5,318

9,823

24,505

1,152

11,165

3,480

6,662

5,475

2,580

2,204

24,900

21,665

3,127

108

559,603

200728,33811,86216,4764,104

195,813

3,573

4,653

1,782

498

9,540

35,016

11,451

17,532

2,304

2,481

4,824

4,911

94,089

3,159

25,485

13,530

11,955

13,587

2,991

200,697

1,668

10,413

210

105,906

1,404

14,274

4,860

6,666

29,550

885

10,173

2,106

5,691

2,517

2,544

1,830

22,993

20,241

2,655

97

494,008

2009

25,044

10,785

14,259

666

170,186

2,411

2,613

1,306

742

16,205

29,664

7,214

11,297

1,669

2,383

3,578

6,247

81,682

3,175

26,177

11,390

14,787

23,821

1,591

174,382

1,295

8,574

1,325

83,650

1,039

10,931

3,595

6,878

31,890

679

7,388

1,421

7,976

3,198

2,711

1,832

26,023

23,249

2,623

151

447,890

2008

23,203

9,745

13,458

3,721

165,822

2,684

2,394

1,336

489

10,703

30,154

9,137

13,180

1,620

2,251

3,745

5,261

80,214

2,654

29,352

15,831

13,521

16,701

2,354

175,944

1,438

10,015

421

88,628

1,258

10,578

4,102

5,021

31,458

897

7,702

1,520

5,702

3,510

1,988

1,706

21,378

19,145

2,148

85

438,475

S T A T I S T I C S

PART A: T RENDS AND STRUCTURAL CHARACTERISTICS OF T OURIST T RAFFIC

15

T ourist Arrivals by T op T en Markets - 2008 & 2009

Chart 2

10,000

20,00030,00040,00050,00060,000

70,00080,00090,000I n

d i a

U K

M a l d

i v e s

G

e r m

a n y

A u s t r

a l i a

F r a n c

e

U .S

.A

R u s s i a

N e t h e r

l a n d s J a p a n

20092008

T o u r i s t A r r i v a l s

By Country of Residence

Western Europe 3,7273,5252,7572,7073,4493,8443,0713,0882,6282,2602,299Asia

1,6171,2941,2682,0222,5072,8003,1573,4232,8622,4462,467North America 6666245767169051,0721,6741,2731,022876899Australasia 2,1532,5891,8621,8763,2623,7704,2243,5693,2563,1023,703Others 1,1871,1771,3151,5731,8842,575 2.1212,6864,3054,8964908Average Annual Growth Market 19992000200120022003200420052006200720082009Rates 6.97.24.08.818.6All Markets

2,295

2,106

1,771

2,068

2,633

2,978

2,889

2,943

2,598

2,306

2,355

7.4

Market Growth T rends by Residence - Growth Indices

(Average 1963/1966 = 100)

Table (b)STATISTICS

PART A: T RENDS AND STRUCTURAL CHARACTERISTICS OF T OURIST T RAFFIC

16

T o u r i s t A r r i v a l s b y C o u n t r y o f R e s i d e n c e - 2003 t o 2009

T a b l e 2

2003

200420052006C o u n t r y o f R e s i d e n c e N O R T H A M E R I C A

C a n a d a

U .S .A .

L A T I N A M E R I C A &

T H E C A R I B B E A N

W E S T E R N E U R O P E

A u s t r i a

B e l g i u m

D e n m a r k

F i n l a n d

F r a n c e

G e r m a n y

I t a l y

N e t h e r l a n d s

N o r w a y

S p a i n

S w e d e n

S w i t z e r l a n d

U .K

O t h e r s

E A S T E R N E U R O P E

R u s s i a

O t h e r s

M I D D L E E A S T

A F R I C A

S o u t h A f r i c a

O t h e r s

25,110

11,164

13,946

634

255,169

7,310

4,304

2,720

1,106

28,585

58,908

15,654

18,197

3,674

2,780

3,880

11,240

93,278

3,533

10,633

3,686

6,947

6,789

1,991

980

1,011

61,819

29,75914,63315,126741284,4408,6335,5823,2691,98929,99658,25818,86221,4553,4773,0107,979

10,610

106,645

4,675

14,336

5,000

9,336

10,463

1,855

987

868

64,714

46,45721,18525,272705227,1914,1273,8553,7811,15026,65346,35010,192

15,156

4,330

1,781

5,402

8,399

92,629

3,386

9,290

3,704

5,586

10,236

2,340

1,107

1,233

69,998

35,32314,62320,700775228,4454,6626,333

3,531

1,244

22,693

47,402

12,424

19,360

3,054

2,367

5,524

7,727

88,306

3,818

14,221

7,985

6,236

10,345

3,235

1,116

2,119

73,349

E A S T A S I A

200728,35511,86916,4863,962

194,448

3,580

4,669

1,796

497

8,091

35,042

11,451

17,526

2,304

2,484

4,851

4,917

94,060

3,180

25,573

13,621

11,952

13,554

2,712

933

1,779

52854

2008

24,311

10,258

14,053

3,739

167,187

2,651

2,378

1,320

468

10,594

30,625

9,126

13,030

1,613

2,282

3,711

5,326

81,331

2,732

29,440

15,797

13,643

16,776

2,141

756

1,385

44,944

2009

24,948

10,707

14,241

617

170,123

2,409

2,617

1,362

738

15,886

29,654

7,514

11,291

1,666

2,387

3,560

6,331

81,594

3,114

26,310

11,834

14,476

23,741

1,549

779

770

48,329

7,251

3,075

9,088

1,538

9,668

1,069

16,274

973

C h i n a (P .R .)

H o n g K o n g , C h i n a

11,949

186

9,812

537

8,550

1,330

1,395

17,115

2,709

9,331

1,466

19,641

4,531

10,132

1,669

17,148

6,056

11,578

5,042

16,189

5,298

9,713

I n d o n e s i a

J a p a n

K o r e a (S o u t h )

M a l a y s i a

1,404

14,274

4,870

6,704

1,157

10,075

4,300

5,188

1,040

10,926

3,695

6,850

2,433

8,444

5,999

2,547

1,520

115,532

1,830

90,603

11,583

980

9,704

832

1,808

8,546

5,035

1,907

1,022

133,354

1,721

105,151

15,013

883

9,638

948

2,366

11,156

5,424

2,720

1,144

153,353

2,316

113,323

24,576

1,071

11,029

1,038

3,474

7,012

5,460

2,565

1,349

168,783

2,456

128,370

24,831

1,146

11,145

835

P h i l i p p i n e s

S i n g a p o r e

T h a i l a n d

T a i w a n (P .C .)

O t h e r s

S O U T H A S I A

B a n g l a d e s h

I n d i a

M a l d i v e s

N e p a l

P a k i s t a n

O t h e r s

2,162

5,688

2,467

2,553

597

149,626

1,665

106,067

29,539

885

10,204

1,266

1,693

5,802

3,583

1,907

890

128,098

1,564

85,238

31,564

860

7,885

987

1,421

7,808

3,208

2,715

786

126,205

1,294

83,634

31,916

676

7,373

1,312

22,965

19,958

2,858

149

500,642

26,540

23,247

3,184

109

566,202

29,738

25,986

3,617

135

549,308

25,127

21,849

3,147

131

559,603

A U S T R A L A S I A

A u s t r a l i a

N e w Z e a l a n d

O t h e r s

T o t a l

22,924

20,241

2,627

56

494,008

21,839

19,536

2,240

63

438,475

26,068

23,239

2,672

157

447,890

S T A T I S T I C S

PART A: T RENDS AND STRUCTURAL CHARACTERISTICS OF T OURIST T RAFFIC

17

Shares of T ourist Arrivals by Region - 2002 to 2009

Chart 2(a)

Share

Western Europe Asia

North America Australasia Eastern Europe Others

0%

20%

40%

60%

80%

100%

2002

20032004200520062007

20082009Y e a r

Chart 2(b)

T ourist Arrivals by Region - 2008 & 2009

North America Latin America Western Europe Eastern Europe Middle East

Africa Asia Australasia

50,000100,000150,000200,000250,000

2008

2009

T ourist Arrivals

R e g i o n

174,534173,042

26,06821,839

2,1411,54923,74116,776

26,31029,440170,123167,187

6173,739

24,948

24,311

STATISTICS

PART A: T RENDS AND STRUCTURAL CHARACTERISTICS OF T OURIST T RAFFIC

18

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