一、单项选择题
1. Those planes are for charter.
A. available
B. useful
C. handful
D. helpful
2. You must pay fare, because there is no discounts for this flight.
A. complete
B. all
C. enough
D. full
3. Is there any flight that leaves on Sunday?
A. toward
B. unchanged
C. direct
D. straight
4. The observation group traveled from South Africa to Oxford eight other African countries.
A. with
B. via
C. by
D. through
5. The baggage allowance for is kg.
A. a minor traveling unaccompanied (20)
B. an infant tra veling with his parents (10)
C. an adult flying C class (40)
D. an adult traveling economy with discount fare (20)
6. All applicable flight restrictions conditions must be coded in the ticket box.
A. endorsement
B. fare
C. name
D. address
7. Could you please me through San Francisco though I can’t set off tomorrow?
A. route
B. reroute
C .arrange D. send
8. The ticket indicates Air China as your carrier form San Francisco to Shanghai.
A. pointed
B. recognized
C. designated
D. thought
9. Chairman Hu Jingtao’s in United States is Obama.
A. position
B. role
C. same
D. counterpart
10. We'll you the full cost of your trip, if you are not satisfied with our service.
A. refund
B. repay
C. give back
D. send back
11. Generally speaking, the excess baggage is charged at .
A. per kg. 1% of the OW, normal, direct adult F class through fare
B. 1% of the economy class OW fare per kg.
C. 1.5% of the one-way normal, direct adult F class fare per kg.
D. per kg. 1.5% of the return normal, direct adult Y class fare
12. A baby is defined by most airlines as a child
A. who should be accompanied by parents
B. whose age is limited by airlines
C. who has not yet had a second birthday
D. who is not entitled to a seat
13. Baby service is available on most airlines but should be arranged
A. during the check in
B. when the seats are confirmed
C. before boarding
D. as soon as passengers board the flight
14. The passenger who travels on an international flight should
A. take valid documents such as a ticket, passport and visa
B. reconfirm his seats after booking the ticket
C. be at the airport at least one and a half hours for check in
D. both A and C
15. The passengers at Southampton.
A. disembarked
B. embarking
C. got on
D. got off
16. five by two. The product is ten.
A. Minus
B. Multiply
C. Divide
D. Plus
17. The evidence will my story.
A. declare
B. establish
C. verify
D. clarify
18. You will receive our Sales Contact and please and return one copy to us for file .
A. sign
B. resign
C. countersign
D. write your signature
19. Children are taught to certain regulations at school.
A. observe
B. obey
C. listen to
D. hear
20. He dedicated his whole life to novels.
A. writing
B. write
C. written
D. being written
二、词组翻译题
1. additional charge
2. endorsement box
3. recalculate the fare
4. in-flight catering
5. Ordering special meals at the check-in
三、句子翻译
1. We may exchange your ticket, but the ticket fare must be recalculated.
2. We don’t know the extent of the delay at moment.
3. Your ticket has been fraudulently used.
4. This special fare is the least expensive one.
5. A ticket can only be refunded at the office where it is issued.
四、问答题
1. What is e-ticket Electronic Ticket？
2. How to obtain useful information for reservations?
electric solutions during the survival course. A. practice B. produce C. approach D. Popularize 9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff. A.enigma B.disaster C. secret D. Burden 10. The purported function of the massage chair is that it can dispel your fatigue. A. supposed b. reclaimed C. publicized D. advertised 11. This is the era of the ―personal brand‖. A. time B. period C. aged D. Phase 12. Others felt it too outlandish to take seriously A. crazy B. outstanding C. strange D. Great 13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work. A. deliberating B. concerning about C. considering D. thinking over 14. The outside world offers a little more illumination. A. enlightenment B. explanation C. strange D. Inspiration 15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖ A. fatter B. more informative C. fleshier D. more important 16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum? A.Discover B. make use of C. search for D. think about 17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. A. box B. room C. stall D. Desk 18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,, A. hurt B. smother C. damage D. safeguard 19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services. A. theoretic B. fake C. false D. fictitious 20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form (https://www.doczj.com/doc/1716431918.html,) to put out a challenge to a relevant group of consumers. A. theoretic B. fake C. false D. Fictitious 21. It‘s harder to estimate than you may think. A. guess B. Tell C. assess D. Imagine 22. But it‘s unavoidable, so what‘s the smart way to think about it now?
II) Match each one on the left with its correct meaning on the right 1. motivation 2. pursue 3. mark up 4. procurement 5. intangible 6. cargoroyalty 商务英语阅读习题（一） I) Comprehension 1. What is international trade? 2. What are the major motivations for private firm to operate international business? 3. What measures do most companies usually adopt to avoid wild swings in the sales and profits? 4. Pleas give the four major modes chosen by most companies when entering into international trade. 5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons. 6. What is MNE? What are its synonyms? 7. What limits a firm's sales? A. to make continual efforts to gain sth. B. the action of obtaining, esp. by efforts of careful attention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle. E. the amount by which a price is raised. F. profit, interest- G. the net value of assets or interest, invest. 8. equity 股本，资产净值 H. not needing other things or people, taking decisions alone. 9. yield I. a share of the profits. 10. independent J. need or purpose. 2. A 3.E 4.B 5. C 6.D 7.1 8.G 9.F 10.H HI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form. A. orientation B. diversify C. seek out D. differentiate...from E. take advantage of F. undergo G. bring about H. correspond L abandon J. amount to K. Come after L. approach 1. That factory is trying to B its products to sell in different markets. 2. A successful businessman is always skilled in E every possible opportunity. 3. Reforming and opening to the world has G great changes in our lives. 4. Can you D this kind of operating the others? 5. Private firm going in for international business have a profit A 6. He I his company and family and went away with all the money. 7. The L of winter brings cold weather. 8. The manager's words J a refusal to the proposal.
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still
Text A 令狐文艳 II. Choose the best answer from the following. 1.C 2. B 3. B 4. D 5. D III. Translate the following into Chinese. 1.经过数月在网上搜寻研究西北大学和仔细询问到访过西 北大学的朋友、老师和咨询顾问，玛克辛最终希望自己能被西北大学录取。 2.对于像玛克辛一样正在申请秋季入学的学生来说，他们 会沮丧地发现这一梦想难以实现。考入一所知名院校的机会从未如此渺茫。 3.但是招生主管们已经开始担忧申请者数量缩减的问题， 尤其是为数不多每年有能力支付4万美金费用的那部分申请者。 Text B II. Decidewhether the following statements are true or falseaccording to the text. 1. T 2. F 3. F 4. F 5. F III. Translate the following into Chinese 1.20世纪80年代和90年代初期私立中学毕业生能够期 望一生的收入比国立中学同时期毕业生多35％，他们
发现这其中大约一半可以归因于他们所接受的教育，而非他们的背景。 2.研究人员也尽量精确地描述私立中学施展魔力的办法： 凭借更优秀的考试成绩，而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。 3.一位知情人士认为如下的操作不太可能：许多父母通过 再抵押贷款来支付学费，但由于不稳定的房价和银行日益紧缩的信贷条件，这条路很快就走不通了。 Fast Reading Practice 1. C 2. A 3. D 4. D 5. B
Part III Reading comprehension Passage 1 Richard Brasher, commercial director of Tesco?s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group?s chief executive, Terry Leahy. Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets. Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues. Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots? core business. Questions 31-35 are based on passage 1 31. Boots, according to the passage, is _______. A. a person B. a supermarket C. a hotel D. a factory 32. Richard Brasher is to ________. A. become chief executive B. be on a shortlist C. be a high-flier D. work within Tesco 33. Brasher is _______. A. scolded badly by Terry Leahy B. highly assessed by Tesco?s chief executive C. valued greatly by Tesco D. understood by Tesco 34. Sainsbury is a ________. A. person who worked with Boots B. business that wants to work with Boots C. supermarket that has developed its own program all the time D. supermarket that stopped cooperation with Boots 35. It seems that ________. A. a lot of people left Boots B. Boots is thriving quickly C. Boots has decided to reform D. Some senior staff have left or will leave Boots
Unit 1 Company Profile 1.Translate the following Chinese terms into English. candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 2.Translate the following English terms into Chinese. 股本，股金总额 以人为本的解决方案 精于心简于形 对客户的深入了解 工业革命 回收利用 3.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。 宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。 一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目
前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在： 建立了领先的大品牌 宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。 业务保持了强劲的增长 中国宝洁是全球业务增长速度最快的区域市场之一。目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。 建立了出色的组织结构 伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。 承诺做模范企业公民 宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。 4.略 Unit 2 Business Meeting 1.Translation: Honorable Guests, Ladies and Gentlemen, Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant
BEC中级reading part4选词填空题巧解 阅读第四部分应试技巧—完形填空题 （一）题型介绍 BEC Vantage阅读第四部分不仅是考查对文章的理解，还考查语法、词汇和结构，如词的搭配、固定短语等。考生首先必须阅读文章，了解文章的大意，在这个基础上再根据上下文确定最佳选择。具体而言，这部分主要考查考生以下三个方面：一是语法知识，主要包括时态、语态、虚拟语气、从句、强调句、倒装句等 二是词汇，包括近义词、形近词、介词搭配、形容词搭配、动词搭配、名词搭配等； 三是考生对语篇的理解和推理能力。 （二）解题技巧 以下是这部分常见解题技巧： 1．排除无关选项：把握文章的主题，将一些看上去和文章主题毫不相关的选项排除在正确答案之外。 2.把握文章结构：充分利用文章结构来做出选择。譬如总分结构，总述是分述的总结和概括，而分述又是对总述的展开。当一些未知填空出现在总述中时，解出这些填空的相关已知线索很可能出现在与其对应的分述部分。 3.积累商务词汇： 4.从文章衔接入手：如果填空题中需填人的词为名词，还需要确定其单数或复数形式。要特别注意填空题后面的代词，每个代词都会表明它所代表的名词或名词短语。因此，找到填空题后面的代词，对确定所要填入的名词有很大帮助。如果是动词，也应确定其相应
的形式，如是否用第三人称单数等。 （三）答题步骤 考生可按以下步骤做题： 1.把握文章主旨：细读文章首句。与其他阅读部分不同，完形填空的第一句一般不留空白（或者空白处是例子，答案已给），是完整的一句，全文信息从此开始，通过该句预测文章主旨。然后，快速浏览全文，阅读时要一气呵成，尽管有空格、生词或不明白之处，仍要快速读下去；注意找出关键词、核心词，划出承上启下的词组，以便于抓住文章主旨和线索，形成思路。 2.灵活选择答案：注意从上下文及其逻辑关系人手寻找最佳选项。先读所填词的句子及其上下文。如果一句中有两处空白，在做题时要“双管齐下”，在两处同时试填，然后通读全句，确定答案。如果答案一时难以确定，可从语法结构、词语搭配、上下文语境、习惯用法、词义辨析等方面，对选项逐一分析试填，从而排除干扰项，判定最佳选项。 3.速读填好的短文：考生在检查已填好的文章时应注意上下文的一致性，即时态语态的一致，代词、连词、单复数的一致；注意语法、惯用法、习惯搭配，看是否符合上下文的逻辑；同时也应注意段与段之间、句与句之间的衔接是否自然、连贯。 常考点： 1、固定搭配，尤其是动词固定搭配 2、动词加副词性小品词搭配 3、词的辨析 4、选在商务英语中经常考察的词，不要选自己不认识的词，不要想得太复杂 5、常考词 1）Base \basis On the basis of\be based on\customer base\manufacture base\skill base\use base其他情况使
Unit 13 The Business of Making Money Exercises 1. Questions on the text: 1)What are the latest developments in private equity in recent years Compared to the 1980s, the targets of today’s private equity groups are much bigger in size. In recent years, the private equity industry has raised record money and its share of mergers and acquisitions has grown massively. The industry has also become a byword for money-making skills but its wealth has also brought many enemies. 2)According to the article, what are the main inconveniences for a company to be a publicly quoted company The main inconveniences for a publicly quoted company include: its executives have to face intrusive media coverage; it has to obey strict and long corporate-governance codes; it also has to face the threats of activist investors and short sellers and the scrutiny by some politicians. 3)What are the main reasons for a company to get listed on a stockmarket Traditionally there are three main reasons to get a company’s share listed on a stockmarket. The first is to raise capital, either to expand the business or to allow the founders to realise their wealth. The second is to help retain staff, who can be offered share options as an incentive to stay and work hard. The third involves prestige; customers, suppliers and potential employees may be reassured (and attracted) by the apparent seal of approval given by a public listing. Meanwhile, being publicly listed gives a company better access to fund investors and retail investors. 4)Why are companies in the Anglo-Saxon economies reluctant to borrow from banks Companies in the Anglo-Saxon economies were reluctant to borrow from banks because their often felt nervous about the possibility of the sudden withdrawal of credit from the banks, due to a change in lending policy, new management or an economic downturn. 5)According to the article, what are the main sources for today’s companies to raise money (including equity capital and debt) Nowadays the main sources for companies to raise money are: first, equity market; second, banks, though much less important than they used to be; third, bond market; fourth, private equity. 6)How do private-equity firms respond to the problems identified by Professor Jensen with regard to public companies Professor Jensen argued that the structure of a public company creates an inherent conflict between investors and the managers they hire to run the business, particularly with regard to the use of free cash flow. He also argued
广东外语外贸大学成人高等教育 商务英语（专科）2018学年第1学期 《商务英语阅读》试题（A 卷） 年级： 考试形式：闭卷 考试时间：90分钟 Part I Multiple Choices (15 points, 1 point each) Direction : There are 15 incomplete sentences in this part. For each sentence there are four Choices 1. The fifth generation computers, with artificial intelligence, _______ and perfected now. A. developed B. have developed C. are being developed D. will have been developed 2. Y ou _______ her in her office last Friday; she’s been out of town for two weeks. A. needn’t have seen B. must have seen C. might have seen D. can’t have seen 3. She’s always been kind to me – I can’t just turn ______on her now that she needs my help. A. my back B. my head C. my eye D. shoulder 4. Careful surveys have indicated that as many as 50 percent of patients do not take drugs _______ directed. A. like B. so C. which D. as 5. The _______ goal of the book is to help bridge the gap between research and teaching, particularly the gap between researchers and teachers. A. joint B. intensive C. overall D. decisive 6. W e can accept your order _______ payment is made in advance. A. in the belief that B. in order that C. on the excuse that D. on condition that 7. The medical experts warned the authorities of the danger of diseases in the _______ of the earthquake. A. consequence B. aftermath C. results D. effect 8. Research universities have to keep up with the latest computer and scientific hardware _______ price. A. on account of B. regardless of C. in addition to D. not to mention 9. I am surprised _______ this city is a dull place to live in. A. that you would think B. by what you are thinking C. that you should think D. with what you were thinking 10. Don’t let the child play with scissors _______ he cuts himself. A. in case B. so that C. now that D. only if 11. They always give the vacant seats to _______ comes first. A. whoever B. whomever C. who D. whom 12. Doing your homework is a sure way to improve your test scores, and this is especially true _______ it comes to classroom tests. A. when B. since C. before D. after 13. Personal computers are no longer something beyond the ordinary people; they are _______ available these days. A. promptly B. instantly C. readily D. quickly 14. Owing to _______ competition among the airlines, travel expenses have been reduced considerably . A. fierce B. strained C. eager D. critical 15. Doctor often ______uneasiness in the people they deal with. A. smell B. sense C. hear D. tough Part II Word Match (15 points, 1 point each) Direction : Match the following words with their definitions within each group of five words. Write Group 1 1. authentic A. having powers of learning, reasoning or understanding 2. commitment B. twist; changing shape 3. exaggerate C. a promise or decision to do something 4. intelligent D. real; true and accurate 5. distortion E. say more than the truth about something Group 2 6. authority A. basic; central; forming the necessary basis of something 7. donate B. something that is considered more important than other matters 8. substantial C. the right or ability to control 9. priority D. give something for the benefit of others 10. fundamental E. large in size, value or importance Part III Sentence Completion (10 points, 1 point each) 1. George is not only a skillful painter, but also a ______ writer. (talent) 2. The ________ John to Mary was announced in the newspapers yesterday . (engage) 3. I love the movie because the _______ is my favorite. (act) 4. _______ to say , this absent-minded professor left his umbrella in the classroom again. (need) 5. I'm afraid the girl is a little ________ for her age and height. (weight)
Key to Unit Two Myths and Legends Overview Warm-up Activities Intensive Reading Extensive Reading Reading & Writing Warm-up Activities I. Starting up A.Decide from your common sense which of the following is a myth, a legend or a fable. Then compare them with your partner’s. ?Kua Fu Chases the Sun. (myth) ?Yu the Great Conquers the Flood. (legend) ?Nü Gua Mends the Sky. (myth) ?The Town Mouse and the Country Mouse. (fable) ?Zeus, Prometheus and Pandora. (myth) ?Mark the Boat for a Dropped Sword. (fable) ?Venus, the Roman goddess of love. (myth) ?King Arthur and the Knights of the Round Table. (legend) ?The Wolf in Sheep’s Clothing. (fable) ?Robin Hood---Bold Outlaw of Barnsdale and Sherwood Forest. (legend) II. Listening Listen to the following three passages and then do the relevant exercises. A. Listen to Passage 1 and answer the questions. 1. Their names are Plan Ahead, Think Fast, and Wait and See. 2. Towards the same issue, the three fish made different responses: Plan Ahead said, “I'm swimming down the ri ver tonight!” Think Fast said, “I'm sure I'll come up with a plan.” Wait and See lazily said, “I just can't think about it now!” 3. When the fisherman cast his nets, Plan Ahead was long gone. But Think Fast and Wait and See were caught! Think Fast quickly rolled his belly up and pretended to be dead and so the fisherman threw him safely back into the water. But, Wait and See ended up in the fish market. B.Listen to Passage 2 describing the myth and legend which surround St George’s Day and complete the sentences below. 1.slayer, saviour, medieval texts and art, little information about