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Paypal商业顾问Leo解答之“外贸B2C网站如何在Facebook上投放广告的10点建议”

Paypal商业顾问Leo解答之“外贸B2C网站如何在Facebook上投放广告的10点建议”
Paypal商业顾问Leo解答之“外贸B2C网站如何在Facebook上投放广告的10点建议”

我不知道大家有没有开始投入Facebook的营销工作,固然Facebook Timeline Page将有助于你开展针对目标受众群体的互动营销与品牌口碑塑造,但是如果你是一个外贸B2C商城,如果你的核心商业ROI定位为快速获得海外的零售订单或者B2B询盘,那么Facebook的广告一定是比较好的选择,它是质与量的双优解决方案,下面我将就在Facebook上如何执行一个完美的广告campaign,给出一些建议,供大家参考明确你的广告目标精准锁定目标关键字的锁定视觉凸显你的产品保持广告的简洁使用响亮的行动号召使用图片广告投放页牢记用户体验评估你的宣传活动的效果,做出必要的更改

1. 明确你的广告目标

广告客户是为点击率付费的,这表明提升Facebook 上页面或你自己网站的流量很重要。你将把重点放在确保广告是高度针对最相关的相应人群的。应当设立你的广告登入页面,让用户可以很轻易地找到你的广告产品。

2. 锁定目标

请将广告定位于可能会对你的广告感兴趣的受众。对于每个广告,你可以选择特定的地区。确保你的业务和产品和此地点相关。比如,如果你的服务或活动仅在特定的区域有效,请选择合适的目标地区或者城市。同时,广告最好使用该地区主要的语言,这样能得到更好的效果。

3. 关键字锁定

关键词是用来找到对于您的广告有兴趣的读者的有力工具。请在您的广告中加入关键词来吸引您想要的客户。

4. 凸显你的产品

请使用简明的文字编写内容清晰和指向明确的广告,这些广告将直接呈现给你所遇到的客户。确保突出你的特别优惠,或那些区别你和你竞争者的独特之处。如果你正在推广品牌/公司名称,建议你将品牌/公司名称写在广告标题或正文中。

5. 保持广告的简洁

不要企图把你的产品和服务的所有细节信息都放入广告中。简单明了地告诉用户你的产品或服务,这样他们才会知道你的网站是干什么的,把细节信息留到你的目标页面吧。

6. 使用响亮的行动号召

你的广告要能传达你的产品或服务的优点,并号召大家购买。号召大家购买是鼓励用户点击你的广告,并当他们进入你的广告网页后,应清楚的告诉他们应该怎么做。一些鼓动性词组短语包括:购买、出售、订购、浏览、注册和获取报价。

7. 使用图片

在你的广告中放入与你广告的产品或者服务相宜的、吸引人的、相关的图片。图片最大尺寸是宽110像素,高80像素,所以缩小的图片可能让文字很难阅读。

8. 广告投放页

你的广告应该直接把用户链接到最相关的页面。当一个Facebook用户点击你的广告时,他们应该被立即链接到一个与你广告中的信息或产品有具体关联的页面。

9. 牢记用户体验

你需要保持你的广告和对应的着陆页面的整体吸引力,让用户容易进行导航并且信息全面,如果你描述的产品和广告不能精确匹配,那么用户可能就不会进一步点击和了解下去,你需要向用户明确点击后被导向哪里,你的产品或者服务如何带给客户价值,并且为了用户了解更全面的信息,你需要在页面上安排用户最可能需要知道的辅助内容,并且让用户能方便找寻到,这是一整个围绕用户体验的工作。

10. 评估你的宣传活动的效果,做出必要的更改

你的广告效果可以让你随时调整为实现目标所采用的策略。随着广告投放时间的推移,你可能会注意到,事情进展得很不错(或不那么好)。例如,如果你发现用户对你的广告词并没有什么特别反应,那就尝试另外的“立即行动”策略。如果你并没有看到你所期望的点击量,那么有两种情况:如果你当初对目标受众设得过窄,则可扩大目标受众的范围;如果你当初对目标受众设得过宽,则可限制目标受众的范围。如果你并没有实现所期望的广告展示次数,那就把你的广告做得再简单明了些,让你的产品和品牌更容易被人识别。

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A: It would represent quite a savings.这省下的可是一笔不少 的钱哩。 B: Ok, I’ll see what I can do.好吧,我考虑考虑吧。 (6)A: Why are there three prices quoted for this part? 这种零件为什么有三种不同的报价? B: They represent the prices for different quantities.不同的质量,价钱不同。 A: I see.原来如此。 B: The more you order, the more you will save.订购愈多,折扣愈多。 (7)A: Is this your standard price?这是你们的标准价吗? B: Yes, it is.是的。 A: It seems too high to me.好像贵了一点。 B: We can negotiate the unit price for large orders.如果大量订购,单价可以再谈。 商务英语:你会不会讨价还价?(1) 1.I’ll respond to your counter-offer by reducing our price by three dollars.我同意你们的还价,减价3元。 2、If the price is higher than that, we’d rather call the whole deal off. 如果价格比这还高,我们宁愿放弃这桩生意。 3、It’s absolutely out of the question for us to reduce our price to

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部分外贸英语常用短语

Don’t be a Yes-man, I’m a professional man. White elephant :means something expensive and useless We enjoyed having you~! (回应认识你很高兴) One’s blushed (某人脸红) 职业病:occupational hazard Indoor ---------Indoors EXA,PLE: come indoors n give me a helping hand. Indifferent : do not care sth. Come on! Just a spur of the moment (别提了,一时的冲动啊) 善用get 可以表示“顺路拜访”:stop by Please realize it we r not intentional. (请意识到我们不是故意的) 表示“饥饿”:someone empty. 表示“空虚”:some has empty felling. 库存不多,英文可以用low stock表达 中文有“说曹操,曹操就到”: speak of the devil! 土豆泥是mashed potatoes ;“一次性付款”,英文可以用lump sum ship the goods by air next week. 这里的ship,就等同于deliver Please make a long story short. 就是“请您长话短说” up in the air,可以表示对某事不确定,还在天上飘着呢,相当于not sure 客户夸奖:you can say that again = Great/ wonderful 当帮客人保密时可以说:Sure, we will be dumb as an oyster(生蚝). 外商多用“Just my luck ”表示“很抱歉很遗憾”

外贸信函邮件常用缩略语:H&I

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GT=gross ton GV=give GUAR,GURANTE=guarantee G/W=gross weight H/B=half board(for hotel BIZ) HGT=height HK=HongKong HKD=HongKong dollar Hk(S)=hand(s)(for textile BIZ) H.O=head office HOLDY=holiday HR=here,hour HP=high pressure,horsepower HRWITH=herewith HV=have HVB=have been,has been,had been HVY=heavy HWEVR,HWVR=however IAW=in accordance with I.C.C.=institute cargo clauses, International Chamber of CoMMerce ICW=in connection with

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出口信贷export credit 出口津贴export subsidy 商品倾销dumping 外汇倾销exchange dumping 优惠关税special preferences 保税仓库bonded warehouse 贸易顺差favorable balance of trade 贸易逆差unfavorable balance of trade 进口配额制import quotas 自由贸易区free trade zone 对外贸易值value of foreign trade 国际贸易值value of international trade 普遍优惠制generalized system of preferences-GSP 最惠国待遇most-favored nation treatment-MFNT

价格条件 价格术语trade term (price term) 运费freight 单价price 码头费wharfage 总值total value 卸货费landing charges 金额amount 关税customs duty 净价net price 印花税stamp duty 含佣价price including commission 港口税port dues 回佣return commission . 装运港port of shipment

折扣discount, allowance 卸货港port of discharge 批发价wholesale price 目的港port of destination 零售价retail price 进口许口证import licence 现货价格spot price 出口许口证export licence 期货价格forward price 现行价格(时价)current price prevailing price 国际市场价格world (International)Market price 离岸价(船上交货价)FOB-free on board 成本加运费价(离岸加运费价)C&F-cost and freight 到岸价(成本加运费、保险费价)CIF-cost,insurance and freight 交货条件

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Warm-up exercises Warm-up exercises One 1.我们无意催促你们作出决定,为你方利益着想,建议你们尽快利用此次报盘We have no intention of urging you to make the decision, thinking about for the interests of you, advise you to utilize this offer as soon as possible 2.将我们的报价与其他公司比较后,相信你们会赞同我们所提供的商品价廉物美。 After comparing our quotation with other companies, it is believed that it is good and cheap that you will agree to the goods that we offer. 3.我方欣然接受你们A103号订单订购1,000件“英雄”牌男式衬衣,请按合同规定的条款开立以我方受益人的即期信用证。 We accept your order No. A103 and order 1,000 " hero " brand shirts in men's style joyfully, the clause that please stipulate according to the contract is opened with our beneficiary's sight letter of credit. 4.依照随函附上的详细情况,我们向贵公司订购中国面料。请注意,货物必须与样品完全相符。如果第一份试购单令人满意,我们将继续大量订购。According with the details enclosed, we purchase the Chinese surface fabric from your company. Please note, the goods must be in full conformity with the samples. If the first trial order is satisfactory, we will continue ordering in a large amount. 5.抱歉,不能接受你们的还盘,因我衬衣的报价与当前市场价格相符。 I am sorry, can't accept your counter offer, because the quotation of my shirt is in conformity with market price at present. Warm-up exercises TWO 1.要求定购我们产品的人越来越多。The demand for our products has kept rising. 2.这些报价比其他任何地方都要低得多。 They are still lower than the quotations you can get elsewhere. 3.我想了解一下贵国的投资环境。 I"d like to know some information about the current investment environment in your country. 4.我们相信双方都有一个光明的前景。We are sure both of us have a brighter future. 5.我们的对外贸易政策一向是以平等互利、互通有无为基础的。 Our foreign trade policy has always been based on equality and mutual benefit and exchange of needed goods. Warm-up exercises 3 我认为你推销时不会有任何困难。I don"t think you"ll have any difficulty in pushing sales. 一般你们报盘的有效期是多长?How long will your offer hold good?

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外贸常用英语词汇大全 1.商品品质数量包装价格 品质条件 品质quality 规格specifications 等级grade 标准standard 样品sample 色彩样品colour sample 款式样品pattern sample 原样original sample 复样duplicate sample 对等样品countersample 参考样品reference sample 封样sealed sample 代表性样品representative sample 商品目录catalogue 宣传小册pamphlet 说明书description 公差tolerance 货号article No. 花色(搭配)assortment 增减5% plus or minus 大路货(良好平均品质)fair average quality 数量条件 个数number 长度length 面积area 体积volume 容积capacity 净重net weight 毛重gross weight 皮重tare 毛作净gross for net 溢短装条款more or less clause 重量weight 装运重量shipping weight 卸货重量landed weight 理论重量theoretical weight 公吨metric ton 长吨long ton 短吨short ton 公斤kilogram, kilo, kg 磅pound, lb 盎司ounce, oz 件piece 双pair 打dozen 令ream 套set l 立方米cubic meter 升litre 加仑gallon 蒲式耳bushel 公制metric system 英制british system 美制U.S.System 包装方法 起泡包装blister packing 中性包装neutral packing 吸塑包装skin packing 挂式包装hanging packing 引某人注目catch sb's eye 唛头mark 无牌的包装unlabelled packing 散装in bulk 散装in loose packing 裸装nude packing 整批包装bulk pack 零售包装consumer pack 大包装large packing 小包装inner packing, external packing, end packing ,压缩包装shrunk packaging 喷泡沫包装foam-spary packaging 礼品包装gift-wrap 袋bag, sack 麻袋jute bag 塑料袋polythelene bag, plastic bag 尼龙绳网袋polythelene net 拉链袋zippered bag 箱case, chest 盒box 木箱wooden case 纸箱carton 集装箱container 板条箱rate 纤维板箱fibre board case 小包packet 包bale 捆bundle 罐头tin , can 篮,篓,筐basket 竹篓bamboo basket 瓶bottle 小木桶wooden keg 大桶hogshead 铁桶iron drum 铁桶cylinder

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外贸英语常用短语汇总 外贸英语常用短语汇总 第一期:General Terms 1. establish business relationship建立业务关系 2. inquiry-询盘 3. offer-报盘 4. counter offer-还盘 5. quantity-数量 6. packing-包装 7. time of shipment-装运期 8. price-价格 9. discount-折扣 10. terms of payment-支付条款 11. insurance-保险 12. commodity inspection-商品检验 13. acceptance-接受 14. sign a contract-签订合同 15. claim-索赔 16. agency-代理 17. commission-佣金 18. exclusive sales-包销 19. joint venture-合资企业 20. compensation trade-补偿贸易 21. processing and assembling trade-加工装配贸易 22. the terms of international trade-国际贸易术语第二期:Establishing business relation 建立业务关系 1. recommendation推荐、介绍 2. inform 通知 3. enter into business relations 建立业务关系 4. catalogue 目录 5. for your reference 供您参考 6. specific inquiry 具体询价

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1. We are writing with the purpose of establishing business relations with you. 2. We are looking forward to your favourable reply. 3. We specialize in the import of cotton piece goods.. 4. We are now sending you a price list for your consideration. f or one’s information for one’s acceptance 5. When replying, please state your terms of payment. 6. If you place your order before end of this month, we would effect shipment as soon as possible. place an order with sb. for sth. 7. We are pleased to make our best offer on CIF basis subject to our final confirmation. 8. Thank you for your letter of enquiry dated March 21 for our color TV sets. 9. The offer is valid for5 days. This offer is for 5 days only. This offer is open for 5 days. 10. We are pleased to make the following offer, subject to our final confirmation. 11. We are satisfied with both the quality and the prices of your products and are ready to place an order according to your terms and conditions. 12. Please expedite establishment of the irrevocable L/C in our favour, available by draft at sight. 13. We regret to say that you will have to extend the validity of the L/C to next month. 14. You should be reponsible for the loss which resulted from the delay in opening the relative L/C. 15. In addition to the quality, we would like you to pay attention to the packing. 16. The goods should be packed in cartons. 17. Please tell us where the goods will be transshipped. 18. Shipment is to be effected during April to June in 2 equal lots. 19. Insurance is to be covered against All Risks. 20. Insurance premiums will be added to invoice amount together with the freight charges. 21. We are in the market for your goods. 22. Please let us know in what quantity you could give us your favourable discount. 23. Payment is to be made by an irrevocable L/C at sight. 24. Thank you for your offer for Groundnut. 25. With reference to your letter of May 6, we are pleased to give you an order for the following. 26.Considering the long business relations, we are prepared to order the beans in large quantity. 27. We hope that your prices will be acceptable and that business between us will lead to ourmutual advantage. 28. We assure you of our close cooperation with you. 29.We have seen your advertisement in China Daily. 30.We shall ship the goods as soon as we receive your L/C. 31.In view of/Considering the quality, we think your price is reasonable. 32.We should be obliged if you can supply us with 200 cases of Lunchen Meat for prompt shipment/for May shipment.

英语常用哲理

不错的哦 1. Pain past is pleasure.(过去的痛苦就是快乐。)[无论多么艰难一定要咬牙冲过去,将来回忆起来一定甜蜜无比。] 2. While there is life, there is hope.(有生命就有希望/留得青山在,不怕没柴烧。) 3. Wisdom in the mind is better than money in the hand.(脑中有知识,胜过手中有金钱。)[从小灌输给孩子的坚定信念。] 4. Storms make trees take deeper roots.(风暴使树木深深扎根。)[感激敌人,感激挫折!] 5. Nothing is impossible for a willing heart.(心之所愿,无所不成。)[坚持一个简单的信念就一定会成功。] 6. The shortest answer is doing.(最简单的回答就是干。)[想说流利的英语吗?那么现在就开口!心动不如嘴动。] 7. All things are difficult before they are easy.(凡事必先难后易。)[放弃投机取巧的幻想。] 8. Great hopes make great man. (伟大的理想造就伟大的人。) 9. God helps those who help themselves.(天助自助者。)

10. Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.(四个简短的词汇概括了成功的秘诀:多一点点!)[比别人多一点努力、多一点自律、多一点决心、多一点反省、多一点学习、多一点实践、多一点疯狂,多一点点就能创造奇迹!] 11. In doing we learn.(实践长才干。) 12. East or west, home is best.(东好西好,还是家里最好。) 13. Two heads are better than one.(三个臭皮匠,顶个诸葛亮。) 14. Good company on the road is the shortest cut.(行路有良伴就是捷径。) 15. Constant dropping wears the stone.(滴水穿石。) 16. Misfortunes never come alone/single.(祸不单行。) 17. Misfortunes tell us what fortune is.(不经灾祸不知福。) 18. Better late than never.(迟做总比不做好;晚来总比不来好。) 19. It's never too late to mend.(过而能改,善莫大焉;亡羊补牢,犹未晚也。)

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