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旅游英语选读1

旅游英语选读1
旅游英语选读1

Lession 1 What is tourism?

1.Four different perspectives of tourism(要考虑的四个不同方面):The tourist / The business providing

tourist goods and services / The goverment of the host community or area / The host community

2.The importance of giving a definition of tourism(旅游定义的重要性):Each of the many definitions that

have arisen is amied at fitting a special situation and solving an immediate problem,and the lack of uniform definitions has hampered study of tourism as discipline.

3.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to

understand why it is difficult to come up with a meaningful definition that will be universally accepted.

4.WTO definitions(WTO 下的定义)

1)The definitions of tourism(旅游):Tourism comprises the activities of persons traveling to and staying

in places outside their usual environment for not more than one consecutive year for leisure,business and other purposes.

2)The definitions of international tourism(国际旅游)

a)Inbound tourism(入境旅游):visits to a country by nonresidents

b)Outbound tourism(出境旅游):visits by residents of a country to another country

3)The definitions of internal tourism(境内旅游):visits by residents of a country to their own country

4)The definitions of domestic tourism(国内旅游): internal tourism plus inbound tourism(the tourism

market of accommodation facilities and attractions within a country)

5)The definitions of national tourism(国家级旅游): internal tourism plus outbound tourism(the

resident market tourism market for travel agents and airlines)

5.Tourism as defined by...(其他国家或地区定义)

1)The United States(美国):A tourist is one who travels away from home for a distance of at least 50

miles(one way) for business, pleasure, personal affairs,or any other purpose except to commute to work,whether he stays overnight or returns the same day.

2)Canada(加拿大):nonresident travelers, resident travelers, and other travelers.Both nonresident

travelers and resident travelers include both same-day and business https://www.doczj.com/doc/144598298.html,muters are included and are not distinguished from other same-day business travelers. Other travelers consist of immigrants, former residents, military personnel, and crews.

3)The United Kingdom(英国):It measures all trips away from home lasting one or night or more,taken

by residents for holidays,visits to friends and relatives(nonholiday), or for business, conferences, and most other purposes.

4)Australia(澳大利亚):A person visiting a location at least 40 km from his usual place of residence, for

a period of at least 24 hours and not exceeding twelve months.

5)Chuna(中国):The sum of all the phenomena and relations arising from the travel and temporary stay

by people who have left home to go to other places to visit.

Notes;

Leisure time余暇 a study tour考察旅游 a wilderness park天然公园

vital to对...至关重要the rail of a cruise sgip游船栏杆make a profit获得利润

tax receipts税收收入the foreign exchange receipts外汇收入the sum total收入乘数

august bodies权威机构...arriving at a consensus达到统一round trip往返旅行

narrow operational definitions只限于实际操作的定义come up with a meaningful definition that will be universally accepted做出一个能被普遍接受的定义

Lession 2 Mass tourism and New tourism

1.Modern tourism

1)The Grand Tour(大旅游):A tour of certain cities in Western Europe undertaken primarily, but not

exclusively for education and pleasure.

2)The first package holiday built around air transport:This was undertaken by Vladimir Raitz, a

Russian emigre educated at the London School of Economics.

2.Mass tourism(大众旅游)

1)The characteristics(特点):standardization and rigidity

2)Four conditions(4个条件):

a)The holiday is standardized, rigidly packaged and inflexible.No part of the holiday could

be altered except by paying higher prices.

b)The holiday is produced through the mass replication of identical units, with scale

economies as the driving force.

c)The holiday is mass marketed to an undifferentiated clientele.

d)The holiday is consumed en mass, with a lack of consideration by tourists for local norms,

culture, people or the environmens of tourist receiving destinations.

3.New tourism(新旅游)

1)The characteristics(特点):one of the key characteristic s of the new tourism is flexibility---flexible

consumers, flexibile services and the flexibility of products to more with the market.

2)Conditions(条件):

a)The holiday isflexible and can be purchased at prices that are competitive with

mass-produced holidays.

b)Production of travel and tourism-related services are not dominated by scale economies

alone.Tailor-made services will be produced while still takong advantages of scale

economies where they apply.

c)Production is increasingly driven by the requirements of consumers.

d)The holiday marketed to individuals with different needs, incomes, time constraints and

travel interests. Mass marketing is no longer the dominant paradigm.

e)The holiday is consumed on a large scale by tourists who are more experienced travelers,

more educated, more destinationoriented, more independent, more flexible and more

‘green’

f)Comsumers look at the enviroment and culture of the destinations they visit as a key part

of the holiday ecperience.

3)Five main impulses driving new tourism(5个推动力):

a)New consumers

b)New technologies

c)New production practices

d)New management techniques

e)Changes in the industry’s frame conditions

Notes:

Harks back to可追溯到,开始于Low Countries低地国家package tours包价旅游

Was equated with相等purchasing power购买力coupled with外加,加上

Paid holidays带薪假日mass tourism大众旅游charter flights包机航班

Vertical and horizontal integration垂直合并和水平式结合diagonal integration斜向联合

Market segmentation市场细分airline oligopolies航线的寡头垄断takes hold固定下来,确立Customized cervices按要求提供的服务dominant paradigm主要形式geared to适应

More green更有环保意识scale economics规模经济scope economics范围经济

Tailor-made services特别服务项目at the various ports of calls在不同的停靠港holds for适用于

Take hold抓住spur on飞驰

Lession 3 Tourism Organizations

1.International Organizations(国际旅游):

1)World Tourism Organization---WTO 世界旅游组织,中国1983年10月加入

It is the only organization that represents all national and official tourists interests.

2)International Air Transport Association---IATA 国际航空运输协会,中国1999年加入

It is the global organization for virtually all the international air carriers.

3)International Civil Aviation Organization---ICAO 国际民航组织,1971年加入

It is an organization of some 80 governments joined to promote civil aviation on a worldwide scale.

2.Regional international Organizations(区域性国际组织):

1)Organization for Economic Cooperation Development---OECD 经济合作与发展组织

2)Pacific Asia Travel Association---PATA 太平洋亚洲旅行协会,简称“太亚旅协”,中国已加入

3.National Organization(国家组织):

1)The United States Travel and Tourism Administration美国旅行和旅游管理

2)The China National Tourism Administration 中国国家旅游局

Notes:

Access to能进入,能适用tourist operatprs旅游经营商police registration出境证明

Frontier formalities边境手续air carriers航空公司baggage checks行李票

Accreditation services审定工作contracting countries签约国in accordance with根据

Apply to适用于be of use有用的eligible for合格,够资格concentrate on集中于

Rank as排名second to仅次于engaged in从事于

Lession 4 Defining the Person

1.International travel

1)The first recommendation made by the Committee of Statistical Experts(统计专家委员会第一次

提出的建议)

The first recommendation made in 1963 by the Committee of Statistical Experts of the short-lived League of Nations. Their definition described an international tourist as anyone visting a country, other than that which is usual place of residence, for more than 24 hours.

2)The modification made by the IUOTO(IUOTO的修改):

The International Union of Official Travel Organization(IUOTO) resurrected and modified the Committee’s definition in 1950 by including students on study tours as tourists and by specifying a new type of traveller called an international excurionist.

3)Distinction between tourists and visitors drew by 1963 Conference on International Travel and

Tourism(1963联合国在罗马召开的国际旅游会议对游客和游客之间的区别):

It drew a distinction between tourists ,who stayed for more than 24 hours, and visiters, who stayed for less than 24 hours.

4)The distinction made between tourists and day visitors or excursionists suggested by the Expert

Statistical Group(专家统计所建议的游客和游客或远足之间的区别):

They syggested that the distinction be made between tourists, who stayed overnight, and day visitors or Excursionists, who did not.

5)Terms and associated definitions published by the WTO in 1981(1981年WTO公布的相关条款

的定义):

International visiters are to be divided into international tourists and international excursionists:

International tourists: visitors who spend at least one night in accommodation in the destination country.

International excursionists: visitors who do not spend at least one night in accommodation in the destination country.

2.Domestic travel

WTO’s guidelines for the definition of demostic tourism(WTO对国内旅游定义的指导方针):

They urge national tourism organization to:

a)Include both citizens and foreign nationals in their country as domestic travelers.

b)Exclude travel associated with the pursuit of employment, such as commuting.

c)Make a distinction between extended or permanent migration and short-term migration or travel.

d)Make a further distinction between stays of more than 24 hours(or overnight) and less than 24 hours(or

not involving overnight stays).

Notes:

Evolved out of从...演变而来en route在途中transit travelers过境旅游者

Expert Statistical Group专家统计小组in the capacity of以...的身份 a lay-over短暂停留

Take up拿起be identical to与...相同impose on利用

Lession 5Determining Fctors of Tourism

1.objective conditions of tourism(客观条件)

1)positive effects on demands(积极影响): discretionary incomes/ inceased edycational standards/

increased leisure time/ improved transport

2)negative effeces on demands(消极影响): life cycle of the family

2.motivation of tourism(旅游动机)

1)The role of marketing(市场营销中的作用):It is the role of marketing to suggest objectives---cruises,

flights, or vacations---to satisfy needs, an awareness of which has already been created.

2)Maslow’s hierachy of needs model(马斯洛的需要层次模型):

a)Physiological---hunger, thrist, rest, activicy

b)Safety---security, freedom from fear and anxiety

c)Belonging and love---affection, giving and receiving love

d)Esteem self esteem and esteem from others

e)Self-actualization---personal self-fulfillment

Notes:

Net discretionary incomes可随意支配的净收入resultant promotion职位的提升indulge in尽情享受

the life cycle of the family家庭生命周期the mode of travel旅行方式dealers in dreams销售梦幻accomodation and support facilities住宿和其他辅助设施need deficiencies需求不足opt for选择

end objecttive最终目标lay out设计(城市、花园等)hierachy of needs model需要层次模型

submit to服从,听任in light of看作the idea of prepotency优先原理be embodied in体现

Lession 6 Types of Tourists and Their Needs

1.Types of tourists(旅游者类型):rest and relaxation/ cultural visits/ educational visits/ exotic and

unusual holidays/ travel as a norm of behavior/ business travel/ other travelers for pleasure

2.Business travel

1)Five points which influence decisions for business(影响商务决策的5点):

a)Type of customer to be visited

b)Type of industry to be visited

c)Locations of customers/industry

d)Timing and duration of visits

e)Reason or need for visit

2)Business travel in the United States(美国的商务旅游):In the USA about 10 per cent of all trip invole

up to thirty nights in a hotel.

3)Business travel in Britain(英国商务旅游):Britain, with an international or export-orientated business

activity was in the upper end of these figures.

Notes:

in that在...方面the jargon of marketing营销学术语be dictated by取决于on offer出售,提供

the support辅助服务cultural/educational visits文化/修学旅游be of prime importance最重要的

exotic and unusual holidays猎奇旅游in character with与...本质上一致balanced by被...抵消

all and sundry所有人,全部rare flora and fauna珍惜植物和动物local color地方色彩

is ascribed to因为...造成的travel for travel’s sake为了旅游而旅游the foregoing前述各项

the done thing合乎俗礼的事be addicted to沉溺于price inelastic无价格弹性

appropriate for/to相称的be tailored to each executive’s needs根据每个商务人员的需要提供服务

Lession 7 Travel Agents(旅游代理)

1.The role of travel agents

1)Differences between the travel agent’s role and that of other retailers(旅行社和其他零售商的差

异):agents do not purchase a product for resale to their customers.

2)Implications of these differences(差异影响):

a)The cost of setting up in business is comparatively small compared to that of other retail

business

b)Agents are not seeking to dispose of products they have already purchased, so will therefore

display less brand loyalty towards a particular product or company

3)The main role of the travel agent(主要角色):to provide a convenient location for the purchase of

travel.

4)Range of serives(服务范围):not only on the basis of the commission each earns but also

depending upon the demand in an area, the degree of specialisation of the agency and the preferences and marketing policies of the proprietor.

2.Travel agency skills and competencies

1)Factors in the agency’s sucess(成功因素):good management and good service.

2)Functions of staff(职能):

a)Advising potential travellers on resorts, carriers, travel companies and travel facilities

world-wide

b)Making reservations for all travel requirments

c)Planning itineraries of all kinds, including complex muitistopover independent tours

d)Accurately computing airline and other fares

e)Issuig travel tickets and vouchers

f)Communicating by telephone and letter with travel principals and customers

g)Maintaning accurate files on reservations

h)Maintaning and displaying stocks of travel brochures

i)Interceding with principals in the event of customer complaints

3)Counter-staff skills(技能):

a)The ability to read timetables and other data sources

b)To construct airline fares

c)To write tickets

d)To have sufficient knowledge of their customers to be able to match customer needs with the

products available

e)Can competenely operate computers, especially computer reservations systems

Notes:

Travel principals旅游经营商travel retailers旅游零售商(代理商)ratail agencies零售旅行社

Sales outles---distribution outlets销售网点vie with与...竞争air fares航空票价

Decide against决定不... decide on/upon就某事做出决定source of revenue收入来源

Brand loyaity对某一特定品牌的信赖target sales目标销售额return on sales销售回报

Look to...(for)指望...,希望(从)...得到car hire小汽车出租word of mouth口碑

Word of mouth recommendation口头宣传the local share of the market当场市场份额

Potential travellers潜在的旅游者in the event of如果basic point-to-point air fares两地间基本航空运价Suffice to say that只要说..就够了back office and front office后台和前台hard wired硬接线

Capital investment资本投资come to terms with接受to package their own tours组合自己的包价旅游

Is ideally suited for非常适合stands in the way of阻挡take on带上dispose of处理set up成立

Lession 8 The Tour Brochure(旅游宣传册)

1.The inportant role of the brochure(重要角色):It is a vital marketing tool, being the main influence on the

customer’s decision to buy.

2.package tour brochure(包价旅游手册):It can be described as falling to three categories---shell folders/

umbrella brochures/ regular tour brochures.

https://www.doczj.com/doc/144598298.html,rmation required in the brochure(手册里的内容)

a)The name of the firm respp\onsible for the inclusive tour

b)The means of transport used, including, in the case of air transports, the name of the carrier(s), type and

class of aircraft used and whether scheduled or charter aurcraft are operated

c)Full details of destinations, itinerary and times of travel

d)The duration of each tour(nimber of days/nights’ stay)

e)Full description of the location and type of accomodation provided, including any meals

f)Whether services of a representative are available abroad

g) A clear indication of the price for each tour, with any extras charged clearly shown on the same page

h)Exact details of special arrangements

i)Full conditions of booking, including details of cancellation conditions

j)Details of any optional or compulsory insurance coverage

k)Details of documentation required for travel to the destinations featured, and any heslth hazards or inoculations recommended

4.Ways of reducing wastage(减少浪费的方法):By establishing standards against which to monitor the

performance of travel agents.

Notes:

Tour brochure旅游宣传册marketing tool市场营销工具design studio设计室

publicity material宣传品intangible product无形产品advertising agency广告公司

computer grahic packages计算机图形包in-house computer内部计算机lay out设计

fall into分为,陷入(某状态)tailor-made预先安排的tour basing fares包价旅游票价

run to多达long-haul and short-haul长途和短途house name公司名称games room游艺室insurance coverage保险范围running off印出invest in投资于cut down削减

distribution to分发put on增加associate with与...联系在一起

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旅游英语选读1

Lession 1 What is tourism? 1.Four different perspectives of tourism(要考虑的四个不同方面):The tourist / The business providing tourist goods and services / The goverment of the host community or area / The host community 2.The importance of giving a definition of tourism(旅游定义的重要性):Each of the many definitions that have arisen is amied at fitting a special situation and solving an immediate problem,and the lack of uniform definitions has hampered study of tourism as discipline. 3.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. 4.WTO definitions(WTO 下的定义) 1)The definitions of tourism(旅游):Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure,business and other purposes. 2)The definitions of international tourism(国际旅游) a)Inbound tourism(入境旅游):visits to a country by nonresidents b)Outbound tourism(出境旅游):visits by residents of a country to another country 3)The definitions of internal tourism(境内旅游):visits by residents of a country to their own country 4)The definitions of domestic tourism(国内旅游): internal tourism plus inbound tourism(the tourism market of accommodation facilities and attractions within a country) 5)The definitions of national tourism(国家级旅游): internal tourism plus outbound tourism(the resident market tourism market for travel agents and airlines) 5.Tourism as defined by...(其他国家或地区定义) 1)The United States(美国):A tourist is one who travels away from home for a distance of at least 50 miles(one way) for business, pleasure, personal affairs,or any other purpose except to commute to work,whether he stays overnight or returns the same day. 2)Canada(加拿大):nonresident travelers, resident travelers, and other travelers.Both nonresident travelers and resident travelers include both same-day and business https://www.doczj.com/doc/144598298.html,muters are included and are not distinguished from other same-day business travelers. Other travelers consist of immigrants, former residents, military personnel, and crews. 3)The United Kingdom(英国):It measures all trips away from home lasting one or night or more,taken by residents for holidays,visits to friends and relatives(nonholiday), or for business, conferences, and most other purposes. 4)Australia(澳大利亚):A person visiting a location at least 40 km from his usual place of residence, for a period of at least 24 hours and not exceeding twelve months. 5)Chuna(中国):The sum of all the phenomena and relations arising from the travel and temporary stay by people who have left home to go to other places to visit. Notes; Leisure time余暇 a study tour考察旅游 a wilderness park天然公园 vital to对...至关重要the rail of a cruise sgip游船栏杆make a profit获得利润 tax receipts税收收入the foreign exchange receipts外汇收入the sum total收入乘数 august bodies权威机构...arriving at a consensus达到统一round trip往返旅行 narrow operational definitions只限于实际操作的定义come up with a meaningful definition that will be universally accepted做出一个能被普遍接受的定义 Lession 2 Mass tourism and New tourism 1.Modern tourism 1)The Grand Tour(大旅游):A tour of certain cities in Western Europe undertaken primarily, but not

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